Do you feel the difference?

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48. Then you already understand that in order to increase CTR and reduce CPC, you do not need to spare time and resources on creating bright and beautiful image ads. The following recommendations will help you increase the clickability of your ads: Offer your customers the most advantageous products using graphic ads. For example, it could be a trial version of a program, participation in a seminar with a 50% discount, CASCO insurance at the expense of the car dealership when buying a car, etc.


Analyze conversion sources. For example, your site may have sections or individual poland email list pages whose visitors most often perform conversion actions. Create separate remarketing lists for visitors to these pages or sections. Include them in advertising campaigns. Show your audience your best content. These should be practical reviews and guides that get a lot of shares and comments. Users will click on your ads if they find your offers profitable.


If you push unsold items, your ads will go unnoticed at best. Take advantage of advanced advertising formats Three advanced formats worth mentioning are YouTube TrueView video ads, Google+ sponsored posts, and search remarketing ads. With YouTube TrueView, you can show videos to users while they are watching the video. You only pay for views. If the user clicks the "Skip Ad" button, you are not charged.