Photos and videos: favorite posts on Instagram

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Photos and videos are the content that users share most on their Instagram profiles. According to official statistics, 70.4% of Instagram accounts use their feed to share photos and videos to generate interaction with their audiences.

One reason for this trend is the visual emphasis that characterizes this social network. Instagram allows for the dissemination of high-definition content and the creation of attractive brand profiles. Likewise, its algorithm favors content from friends and family, increasing the possibility that users will interact more with these posts. It even provides a wide variety of editing tools and filters to optimize the quality of photos and videos, which makes posts more eye-catching, thus improving their potential to generate greater engagement with the community.

You might be interested in: The Complete Guide to Creating Branded Content on Instagram

Instagram Reels: the evolution of the video format in the application
As we just mentioned, videos are one of the formats preferred by audiences on Instagram. Over the years, the application has been evolving its video publishing system. In December 2013, Instagram allowed the incorporation of videos on its platform, although at first they were limited to 15 seconds .

Later, with the arrival of IGTV , users could share long videos on the platform, at that time, up to 60 minutes long. And even though the IGTV option was removed from the application in 2021 due to privacy issues, it continued to operate as an independent app that could be downloaded from both Google Play and the App Store. However, in March 2022, Instagram announced that the application would disappear completely to give strength to the new Reels format.

In July 2022, the company confirmed that all posts under 15 minutes would be shared as Reels. The main purpose of Instagram Reels is to offer an immersive and entertaining tool for creating videos, which are played in full screen. In 2024, Reels can be up to 90 seconds long and although they are completely different from Instagram Stories, the application offers you the option chairman email database of joining your stories and transforming them into Reels, which would confirm some theories from marketing experts who suggest that Instagram's recommendation algorithm favors Reels over other formats such as static posts.

Statistics on Instagram Reels and Stories
The latest data shows that various Instagram post formats, such as Instagram Stories and Reels , are valuable tools for marketers around the world. Looking at the statistics, we found that 77% of marketers have used video at least once for their campaigns over different time periods.

Currently, the potential audience to reach with Instagram Reels ads is 754.8 million people, which explains why almost 60 % of social media and marketing professionals plan to incorporate video content into their influencer marketing strategy on this social network.

On the other hand, it is estimated that 30% of Instagram users have made purchases based on products they discovered on the platform through video posts, which confirms the effectiveness and great advantage of implementing Instagram Reels as a channel to boost sales.

But Reels statistics are not the only ones that show the importance of format diversification to improve engagement on Instagram . If we talk about stories statistics, we have that more than 500 million people use stories every day. In fact, it is estimated that 45% of Instagram users prefer stories to follow trends.

In this same sense, the statistics of stories on Instagram reaffirm that this format plays an important role in the interaction with users, since approximately 7 out of 10 people swipe up on Instagram advertising stories to access links to companies' websites or products.