How a website domain can be useful for online promotion
Posted: Mon Jan 20, 2025 4:56 am
In this article, we will talk about whether it is true that a domain influences website promotion and what parameters you need to pay attention to.
Domain in website ranking
Let's look at four domain parameters that affect the quality and speed of website promotion.
Domain history
It is not necessary for the domain to be "new". There are also options with a previous history, used on other projects. This can have both advantages and disadvantages.
In SEO, the domain's link profile plays an important role. The quality of what is gcash this profile is a key factor in the ranking. It affects the positions of your site's pages in search results and the amount of organic traffic. As a rule, "old" domains are preferred for this reason - they already have backlinks, which allows you to save on their purchase in the future. Also, "old" domains often already have some organic traffic, which is an additional plus and will help you avoid routine at the start.
Before purchasing a domain that was previously used for another project, it is important to thoroughly check it. This is especially important for beginners in SEO. Here are some things to pay attention to:
on topic: the previous project must match the topic of your project, otherwise backlinks can be harmful.
on the quality of backlinks: monitor their quality to avoid negative impact on your site's link profile;
presence of sanctions from search engines: make sure that the domain has not been penalized by search engines;
avoid long domain downtime when changing projects;
Make sure there is no copyright on the domain.
A thorough check will help avoid unpleasant surprises and ensure a successful start of your project.
Domain age
Domain age is the amount of time since it was registered, measured in days, months or years. Domain age starts from the moment it is indexed. This means that even if the domain was registered a long time ago, but there is no website or content on it, its age does not matter. The older the domain, the easier it is to promote the project associated with it in search results. But over time, after a certain age (usually about a year), the effect of this decreases.
Why is it easier to promote old domains? The answer is quite simple: new domains do not immediately appear in search results because search algorithms place them in a so-called "sandbox". The purpose of this is to filter out low-quality sites. Typically, the time in the "sandbox" is from one to three months, during which the SEO specialist must properly configure the site and content.
Thus, if there is an opportunity to choose a domain with experience, it is better to use an existing one than to register a new one. It is worth remembering that this approach is possible under certain conditions (domain history, its subject matter, compliance with the project).
Domain name
The choice of a domain name will positively influence the rating of your project. According to research, 80% of cases, top positions are occupied by sites with domains containing a keyword. This is especially important in competitive industries, where every small ranking factor matters. Therefore, when choosing a new domain, it is recommended to consider the presence of a keyword in its name that corresponds to your topic.
The Impact of Cyrillic in a Domain on SEO
Cyrillic domains have their advantages. They are written in the native language, which makes them easier to remember and use.
The advantages of such domains:
such a domain stands out from the others.
does not negatively affect SEO ;
many free domains;
You can use keywords.
Disadvantages of such domains:
easy to counterfeit by replacing letters;
encoding problems;
difficulties for users from other countries.
Rules for choosing a domain name
Short address. The shorter the address, the easier it is to remember.
Do not use numbers and hyphens. An exception may be the presence of such symbols in the company name.
Uniqueness. Helps to stand out from the competition.
Matching the domain to the website's theme.
Check history. Domains that hosted sites with a bad reputation should be excluded.
Registration for a company or yourself. A domain is also property, so it must be registered for yourself or your legal entity.
Conclusion
By following these guidelines and the rules described above, you will be able to choose a suitable domain name for your project that will help improve its SEO performance.
Domain in website ranking
Let's look at four domain parameters that affect the quality and speed of website promotion.
Domain history
It is not necessary for the domain to be "new". There are also options with a previous history, used on other projects. This can have both advantages and disadvantages.
In SEO, the domain's link profile plays an important role. The quality of what is gcash this profile is a key factor in the ranking. It affects the positions of your site's pages in search results and the amount of organic traffic. As a rule, "old" domains are preferred for this reason - they already have backlinks, which allows you to save on their purchase in the future. Also, "old" domains often already have some organic traffic, which is an additional plus and will help you avoid routine at the start.
Before purchasing a domain that was previously used for another project, it is important to thoroughly check it. This is especially important for beginners in SEO. Here are some things to pay attention to:
on topic: the previous project must match the topic of your project, otherwise backlinks can be harmful.
on the quality of backlinks: monitor their quality to avoid negative impact on your site's link profile;
presence of sanctions from search engines: make sure that the domain has not been penalized by search engines;
avoid long domain downtime when changing projects;
Make sure there is no copyright on the domain.
A thorough check will help avoid unpleasant surprises and ensure a successful start of your project.
Domain age
Domain age is the amount of time since it was registered, measured in days, months or years. Domain age starts from the moment it is indexed. This means that even if the domain was registered a long time ago, but there is no website or content on it, its age does not matter. The older the domain, the easier it is to promote the project associated with it in search results. But over time, after a certain age (usually about a year), the effect of this decreases.
Why is it easier to promote old domains? The answer is quite simple: new domains do not immediately appear in search results because search algorithms place them in a so-called "sandbox". The purpose of this is to filter out low-quality sites. Typically, the time in the "sandbox" is from one to three months, during which the SEO specialist must properly configure the site and content.
Thus, if there is an opportunity to choose a domain with experience, it is better to use an existing one than to register a new one. It is worth remembering that this approach is possible under certain conditions (domain history, its subject matter, compliance with the project).
Domain name
The choice of a domain name will positively influence the rating of your project. According to research, 80% of cases, top positions are occupied by sites with domains containing a keyword. This is especially important in competitive industries, where every small ranking factor matters. Therefore, when choosing a new domain, it is recommended to consider the presence of a keyword in its name that corresponds to your topic.
The Impact of Cyrillic in a Domain on SEO
Cyrillic domains have their advantages. They are written in the native language, which makes them easier to remember and use.
The advantages of such domains:
such a domain stands out from the others.
does not negatively affect SEO ;
many free domains;
You can use keywords.
Disadvantages of such domains:
easy to counterfeit by replacing letters;
encoding problems;
difficulties for users from other countries.
Rules for choosing a domain name
Short address. The shorter the address, the easier it is to remember.
Do not use numbers and hyphens. An exception may be the presence of such symbols in the company name.
Uniqueness. Helps to stand out from the competition.
Matching the domain to the website's theme.
Check history. Domains that hosted sites with a bad reputation should be excluded.
Registration for a company or yourself. A domain is also property, so it must be registered for yourself or your legal entity.
Conclusion
By following these guidelines and the rules described above, you will be able to choose a suitable domain name for your project that will help improve its SEO performance.