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When introducing an MA (Marketing Automation) tool, if the goals (KPIs) of marketing activities are not clear, there is a risk that they will not be able to be operated effectively in the medium and long term. Therefore, when operating an MA tool, it is necessary to set KPIs and KGIs as clear numerical goals in advance.

This column explains the basic concepts of setting KPIs and KGIs when operating an MA tool.

・Introduced an MA tool, but just used it casually.
・The goals and objectives of the MA tool have not been set.
・Considering implementing MA in the future.

We hope that this information will help you set KPIs and KGIs that belize telegram number database match your business goals and improve the efficiency of your marketing activities.



Table of contents


1: The purpose of introducing MA (marketing automation) tools

2: What are KPI and KGI?

3: Example of MA failure due to failure to set KPI (target)

4: MA (Marketing Automation) tool runs KGI instance

5: Example of KPIs (target indicators) for running MA (Marketing Automation) tools

6: Key points for setting KPI/KGI in MA (Marketing Automation) tool operation

7: The secret to MA success starts with setting the right KGIs and KPIs (goals)

 

Purpose of introducing MA (marketing automation) tools
The goal of implementing marketing automation (MA) tools can be roughly summarized as "increasing profits." For specific goals, the following four points can generally be considered.

 

Increase productivity of deal generation activities (sales list creation automation, hot lead extraction, etc.)
Increased number of business negotiations (number of deals passed to sales)
Improve the quality of generated business negotiations (passed deals)
Effectively Leverage Past Leads Through Lead Nurturing