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FE International . You can also use the history of changes in Yandex and Google algorithms to analyze the connection between traffic anomalies and search engine innovations. Report #4: Number of 404 errors A 404 error is a message about a non-existent page. For example, this status is returned if a user types an invalid URL or navigates to a remote page. 404 errors themselves do not affect the effectiveness of a site .


However, a large number of 404 errors may indicate various problems. For example, malaysia email list a visited site may have placed an incorrect link to one of your publications. In this case, you can contact the resource owner and ask them to fix the backlink . To find out the number of 404 errors, use Google Webmaster Tools. Select the menu "Crawl - Crawl Errors". You can check the URL with the 404 code and fix the errors if necessary.


Read also: 19 technical questions: a checklist for an express website audit Analytics is not a goal, but a means If you remember this, you won’t spend hours looking at the same reports, ignoring other important data. Regularly analyze the four metrics described above to correctly evaluate the effectiveness of the site. This will help you promptly eliminate errors and attract visitors to the site. .