Understand user search intent rather than the number of keywords

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The purpose of choosing keywords is to get users to purchase products, apply for contracts, register as members, etc. Choose keywords that users are likely to search for and that clearly show your company's features and the services you want to promote.

The user's search intent is the needs of the user who entered the search keyword. If the audit directors auditors mailing lead selected keywords do not match the user's needs, it will increase the bounce rate and make it difficult to achieve results.

For example, people searching for "digital advertising" and "digital advertising types" want different information. For "digital advertising," they want a definition or explanation, while for "digital advertising types," they want specific characteristics for each type. Understand that users' search intent differs for each keyword, and aim to create content that matches that search intent.

Include keywords naturally in the title and body of text
This is because pages are more likely to be read if they contain the keywords that users searched for. If keywords are scattered in multiple places in the text, Google is more likely to rank the page higher. The key is to include the keywords in a way that is easy for users to read so that the context is natural.

How to check the frequency of keywords