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What is it? A marketing plan is a document that is essential for almost any company. It describes the business goals, methods for achieving them, and the resources needed to achieve them.
How to create? There is no single way to develop a marketing plan. The business itself decides which method to use. However, in any case, it is important to use only verified data and set the right tasks.
The article explains:
The essence and objectives of the marketing plan
Pros and Cons of Marketing Planning
Types of Marketing Plans
Structure of a Marketing Plan
Marketing Plan Writing Methods
Stages of drawing up a marketing plan
Marketing Plan Examples
Tools for creating a marketing plan
3 Mistakes When Developing a Marketing Plan
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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The essence and objectives of the marketing plan
A marketing plan is a description of a sequence of actions to achieve a company's various goals, usually related to business promotion.
For example, if a company 99 acres database is going to start selling a new product, it needs to determine the location and method of advertising, the required costs and timeframes, etc. That is, it draws up a marketing plan to promote the product.
The finished plan can be in any suitable form (spreadsheet, PDF document, text file).
According to marketers, creating such a sequence of actions will be useful for any company, regardless of its size.
Every company that wants to consistently capture the market needs a marketing plan. The difference is only in the amount of work: while a small company can easily get by with formal reasoning, a serious organization must conduct a thorough analysis and involve the entire marketing department.
The essence and objectives of the marketing plan
Source: Owlie Productions / shutterstock.com
The marketing plan serves the following purposes:
Analysis of the current state of the company. Thanks to this, it is possible to assess the feasibility of releasing new products, highlight the advantages and disadvantages of the business, and study the market situation.
Search for options to reduce costs while maintaining quality. In particular, by automating or simplifying some business processes.
Determining further actions. Essentially, a plan indicates the path the company is taking. It can help you take into account possible risks: preliminarily describe the course of action in a given case and strengthen your position in the market.
Creating a guide to achieving goals. The plan is designed to be followed as you work.
Determining the timeframe for completing tasks and the amount of funds allocated. At each stage of the marketing plan, it is noted what needs to be done, how long it will take and how much it will cost.
Improving competitiveness. This includes identifying competitors' bottlenecks, gaining an advantage over them by reducing the cost of production or entering a new sales market. For example, if a company finds out that competitors do not conduct email newsletters, it can try to find new customers with their help.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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