Step #3 – Understanding SEO: A Cornerstone of Content Marketing and Strategy

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Content marketing and content strategy are always intertwined – and search engine optimization (SEO) plays an important role in both.

From a strategic perspective, knowing what your target audience is entering into search engines is a great way to help them find your content.






With the right keyword strategy, you can climb the search rankings and get more traffic to your content. Good SEO practices involve having the right keywords – and having them in the right frequency and in the right places.

There is an added benefit to understanding SEO. Not only will your content get more views, but it will also get quality views.

People won't find it by accident and think "what the heck is this?"

They will find it and think, “This is just what I was looking for.”



Step #4 – Build authority for your content, brand, and website


The benefit of having a good strategy is that people searching for your content can find it, and luckily for us content marketers, search engines are the medium for this sort of thing.

When your content consistently gets good views, engagement, and positive comments, you gain authority. What does this mean? Your content will be seen as more trustworthy and therefore, will be able to rank higher.






Authority also means that search engines might give you priority in some cases – we don’t fully understand Google’s inner workings, we do know that they prioritize older sites with lots of credible links. The more your content is of excellence (backed by strategy) the better you will do.

With good texts on your site and a good user experience (speed, design), you create a welcoming, warm and vibrant home that attracts the right people.



Step #5 – Combine content marketing strategy with content creation


The goal of developing a solid strategy is so that you can implement it, and you do this by using it as a starting point for the creation process.






A good content marketing strategy along with the framework is the launching pad for any successful piece of content. With the right strategy, you will know your audience, their keywords, their differentiating factor, and their overall goal.

Keeping these things in mind makes it much easier to write great content – ​​it’s exponentially better than sitting down and trying to create a winning piece from a blank slate.



Step #6 – Maintain your momentum by auditing and promoting your content


Once you've mastered strategy and how to use it in your content creation process, the next step is to stay consistent.






You'll need to budget your expenses and time carefully. Make sure you're auditing your content - software managers email database is it up to date? Is everything polished and optimized for success?

Auditing and updating your content ensures that it is suitable for regular promotion. You can advertise it on your social media, your email list, and anywhere else you think it will be effective.



You've Got the Basics Down – Now Master the Content Marketing Strategy


A solid content marketing strategy is the foundation of content marketing success.

It's the same as with anything else: faulty foundations cause the most beautiful creations to crumble. Stable foundations can be built and relied upon for years to come.

This six-step process for building and implementing a winning content marketing strategy can help.