How to choose a webinar topic, gather an audience and launch a broadcast?
What to consider when preparing for a webinar and what platform to choose for a live broadcast? What budget to allocate for promotion? Where to advertise a webinar and how to correctly determine the target audience for the broadcast?
MAED Editorial
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A webinar is an online broadcast on the Internet on a particular topic: training, a presentation with answers to questions, an informational or creative meeting (discussion, joint brainstorming). Several thematic webinars are often combined into full-fledged online conferences and mixed with other video formats (live broadcasts, reports, pre-recorded videos).
The classic version of a webinar with one speaker: the expert talks and shows, the viewers (participants) listen and watch, and then ask their questions (in the chat or into the microphone during the vietnam email list broadcast, but more often in a special block at the end).
There are “complex” webinars with several speakers, invited experts and a separate presenter. At large conferences, different webinars are often combined by one presenter, linking several broadcasts into a single concept.
With the help of the webinar you can:
increase the number of direct sales and upselling;
gain new subscribers to your channels (social networks, instant messengers, YouTube channel, email database);
move the target audience further along the sales funnel in a short period of time (work through objections, increase the speed of decision-making, distribute lead magnets);