Along the way, add Conversion Rate and CPA to your column presets as well. Conversion rate lets you know how often your YouTube ads are producing results, and CPA helps you make sure you're kazakhstan b2b leads spending the right amount to produce results.
Understanding the performance of your YouTube campaigns is a smart first step. Google Ads' segmentation tools let you dig deeper into your data to see what's really happening at every level of your campaign.
In the "Campaigns," "Ad groups," or "Ads & Assets" tab, select the columns that are preset for video ads. Then use the segment drop-down menu to take a closer look at your data. You can analyze your campaigns using segments from conversion time to click type to device type.
For example, device segmentation (below) can help you determine which devices to target and which devices to consider excluding.
Measure and Improve YouTube Ads Segment Advertising Data Google Campaign Group Asset Tags Video Ads Device Segment 4
The Days to Conversion section (see below) can help you find the ideal timing and frequency for your YouTube campaigns. You might consider adding touchpoints to reduce your average days to conversion.
Likewise, new vs. returning user segmentation is ideal for targeting your audience. It can help you determine if you want to broaden your targeting and prioritize new users, or if you should focus on re-engaging returning users.