The brand name , or naming , is a vital issue for any brand. At Bloo Media, our digital marketing agency , we know this and that is why we want to tell you in this post some of the most relevant details about naming: what it is, the types of naming you can find, how to carry out the naming process, and much more.
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What is Naming?
Naming is one of the most important steps for a company. It is the naming of the brand, the moment in which it is given meaning, selecting a brand name that gives a good first japan whatsapp number list impression to the target audience. In simpler terms: it is the choice of a brand or company name that is in line with its philosophy and policy.
It is a process that is part of branding and is extremely important, so it must be selected carefully.
Types of naming
Below, we will tell you about the different types of naming that you can find:
Abstract
These are names that are not associated with anything outside the company. These names are usually used because they are short and easy to pronounce. One of the most representative abstract names is Kodak. Who doesn't know it?
Descriptive
It is the name of the brand that gives some kind of information about the activity that the company is engaged in. There are many famous descriptive names, especially in the hospitality sector, for example: Domino's Pizza, Burger King...
Founder's name
The name of the founder is another option that is always considered. One sector where the name of the company founder is often used is in the fashion sector. Some of the most representative are: Levis, Carolina Herrera, Tous…