Boost your e-commerce site through customer sponsorship
Posted: Sun Dec 22, 2024 6:36 am
You have just launched your online sales site and you are looking for new tools to develop your business. As you probably already know, customer loyalty is easier than trying to attract new ones. Several loyalty strategies are available: the classic loyalty card, abandoned cart reminders or newsletters . However, none of these solutions can boast of having the effectiveness of a solution that has existed for decades: customer sponsorship .
Summary
But what exactly is customer sponsorship?
Customer referral is a marketing tool that has been used by retailers for several years. It is actually a campaign that offers the opportunity to integrate customers into the expansion strategy.
Now, online sales sites are adopting its principle and taking advantage of its many benefits.
It is based on a simple concept: a customer makes a purchase on the e-commerce site, he is satisfied with his shopping experience or the product purchased. He tells his entourage about it, who, in turn, will go to the site to taiwan phone number discover the brand. This is an ideal word-of-mouth situation that turns out to be too rare.
In fact, customers must be encouraged to recommend the store. To do this, they must be encouraged to do so through a reward. The latter must be incentivizing and attractive. In the same vein, for the sponsorship process to be complete, the godchild must also receive an attractive reward.
Why choose sponsorship for your e-commerce site?
Acquiring new customers
By encouraging current customers to recommend the website, referral marketing helps attract new potential customers. Indeed, the goal is to acquire new visitors who would not have been aware of the site otherwise.
It is also an excellent tool to increase your notoriety when you start your e-commerce business. This is the case, for example, of many companies that have chosen to launch their sponsorship program quickly after their launch. This is particularly the case for Boursorama, which has rapidly increased its number of customers thanks to its sponsorship strategy.
marketing sponsorship
As you can see, launching such an operation allows for rapid expansion. When you launch your website, making yourself known can take a lot of time (SEO) or a lot of investment (SEA). Customer sponsorship thus allows you to gain visibility.
Current customer loyalty
Implementing a sponsorship operation actually offers a double advantage. In addition to the acquisition strategy, there is a loyalty strategy . The explanation is very simple: the reward also encourages you to make a new purchase. As a general rule, this reward comes in the form of a financial discount or a reduction in shipping costs. Thanks to this, the ambassador customer is encouraged to buy again.
Summary
But what exactly is customer sponsorship?
Customer referral is a marketing tool that has been used by retailers for several years. It is actually a campaign that offers the opportunity to integrate customers into the expansion strategy.
Now, online sales sites are adopting its principle and taking advantage of its many benefits.
It is based on a simple concept: a customer makes a purchase on the e-commerce site, he is satisfied with his shopping experience or the product purchased. He tells his entourage about it, who, in turn, will go to the site to taiwan phone number discover the brand. This is an ideal word-of-mouth situation that turns out to be too rare.
In fact, customers must be encouraged to recommend the store. To do this, they must be encouraged to do so through a reward. The latter must be incentivizing and attractive. In the same vein, for the sponsorship process to be complete, the godchild must also receive an attractive reward.
Why choose sponsorship for your e-commerce site?
Acquiring new customers
By encouraging current customers to recommend the website, referral marketing helps attract new potential customers. Indeed, the goal is to acquire new visitors who would not have been aware of the site otherwise.
It is also an excellent tool to increase your notoriety when you start your e-commerce business. This is the case, for example, of many companies that have chosen to launch their sponsorship program quickly after their launch. This is particularly the case for Boursorama, which has rapidly increased its number of customers thanks to its sponsorship strategy.
marketing sponsorship
As you can see, launching such an operation allows for rapid expansion. When you launch your website, making yourself known can take a lot of time (SEO) or a lot of investment (SEA). Customer sponsorship thus allows you to gain visibility.
Current customer loyalty
Implementing a sponsorship operation actually offers a double advantage. In addition to the acquisition strategy, there is a loyalty strategy . The explanation is very simple: the reward also encourages you to make a new purchase. As a general rule, this reward comes in the form of a financial discount or a reduction in shipping costs. Thanks to this, the ambassador customer is encouraged to buy again.