Once you can nail down this concept and come up with concrete reasons as to why your target subscribed would use your platform, then you’re ready to start tailoring your marketing around that message. Makes sense right? It’s this switch of understanding that you have to consistently push a value perspective that is the top reason why SaaS marketing is different than other approaches. SaaS Growth MasterClass Complex buyer journey Every strategy to generate and convert leads revolves around the buyer journey, usually divided into three stages: awareness, consideration, and decision.
In most markets, this journey happens linearly. First, the prospect becomes aware of their cambodia phone number data own problem; then it becomes to seek information and consider different solutions. Finally, the person takes the buying decision and becomes an actual client. However, in the context of SaaS, this process is considerably more complex. Firstly, unlike what happens in other business models, a SaaS company can’t afford to stop paying attention to a lead after the conversion is concluded.
subscription plans, which creates the need to maintain long-term relationships. Suppose your SaaS is not successful in maintaining a positive connection with its users. In that case, they will probably drop out of the funnel and increase your churn rate, bringing serious business losses. Apart from that, the buyer journey in SaaS is far from straightforward. You may have to deal with leads that go up and down on the funnel, which forces the marketing team to create a huge variety of content for all the stages.