Video advertising "VKontakte"
Posted: Sun Jan 19, 2025 10:44 am
According to VK statistics, more than 25% of advertisements placed on this social network contain videos. Campaigns are created through the advertising account or myTarget. Payment can be debited for impressions or clicks, automatic price management is also available.
Videos must be only in the formats used for the VK news feed, namely:
universal post;
post with a button;
website advertising;
promotion in clips and stories;
advertising of the user's personal page;
promotion of VK applications.
All these formats can be displayed how does cash app workwithout problems both on a computer screen and on displays of various mobile devices.
Video advertising "VKontakte"
The type of advertising should be selected taking into account the objectives of the campaign. In particular, if after viewing the content the user must go to a page or click on a link, you should use a post with a button.
Stories can include no more than three videos. Each of them must be vertically oriented and have an aspect ratio of 9:16, duration - no more than 25 seconds, volume - up to 10 MB. This type of advertising is better suited for expanding the audience reach. A website or VK publications can be used for the landing page. Payment method - CRM.
Clips can include one video of 2–60 seconds in length, sound is required. The maximum file size is 2 GB. A video description of no more than 200 characters is allowed, as well as hashtags.
For videos, you can use stories from VK, YouTube, Rutube, and other hostings. If the video is uploaded to the VK player, it will play automatically.
Videos must be only in the formats used for the VK news feed, namely:
universal post;
post with a button;
website advertising;
promotion in clips and stories;
advertising of the user's personal page;
promotion of VK applications.
All these formats can be displayed how does cash app workwithout problems both on a computer screen and on displays of various mobile devices.
Video advertising "VKontakte"
The type of advertising should be selected taking into account the objectives of the campaign. In particular, if after viewing the content the user must go to a page or click on a link, you should use a post with a button.
Stories can include no more than three videos. Each of them must be vertically oriented and have an aspect ratio of 9:16, duration - no more than 25 seconds, volume - up to 10 MB. This type of advertising is better suited for expanding the audience reach. A website or VK publications can be used for the landing page. Payment method - CRM.
Clips can include one video of 2–60 seconds in length, sound is required. The maximum file size is 2 GB. A video description of no more than 200 characters is allowed, as well as hashtags.
For videos, you can use stories from VK, YouTube, Rutube, and other hostings. If the video is uploaded to the VK player, it will play automatically.