SEO
Posted: Sun Jan 19, 2025 10:39 am
The term SEO stands for “ Search Engine Optimization.” Its purpose is to optimize the content of your website to improve its ranking in search engines. Thanks to this technique, your page can be found more easily by your audience. With good SEO optimization, you save a lot of money and gain organic traffic.
When it comes to obtaining information, users choose to consult search engines. Among them, one of the most prominent is Google. In order to position yourself there, it is necessary to know the keywords that your audience uses when they perform searches.
You can get them through tools like the Google Ads Keyword Planner and using Google Trends to find out what is currently being talked about. You can also incorporate other tools like Keyword Surfer , which is a Google Chrome extension ; Keywordtool , Ubersuggest , and Semrush , to name a few.
It is always useful to know the most frequently used words or phrases. Do some research directly in the search engine as if you were a user and look at the related searches that appear at the bottom of the page.
planner-google-ads
Once you have a list of keywords, you need to use them to armenia whatsapp resource create your content. They need to be present in the page URL and in parts that are not visible to the user, such as the title and alternative text of images.
Through your keywords, Google and other search engines can access your site's content. Programs called "spiders" go through it and analyze it to check that its content is 100% original. Then, based on this result, your page is classified according to its relevance based on what is called "Page rank": a score given to your website to position it.
There are generic keywords , such as the word “shoes.” The advantage of using them is that they attract a lot of traffic; the disadvantage is that they have a lot of competition because they are used by millions of sites.
But they can be combined with another type of keyword called “long tail” , which are practically sentences, much more specific. These types of phrases attract less traffic but, as they have less competition, they manage to obtain better positioning. For example, “women's shoes in Buenos Aires”.
When it comes to obtaining information, users choose to consult search engines. Among them, one of the most prominent is Google. In order to position yourself there, it is necessary to know the keywords that your audience uses when they perform searches.
You can get them through tools like the Google Ads Keyword Planner and using Google Trends to find out what is currently being talked about. You can also incorporate other tools like Keyword Surfer , which is a Google Chrome extension ; Keywordtool , Ubersuggest , and Semrush , to name a few.
It is always useful to know the most frequently used words or phrases. Do some research directly in the search engine as if you were a user and look at the related searches that appear at the bottom of the page.
planner-google-ads
Once you have a list of keywords, you need to use them to armenia whatsapp resource create your content. They need to be present in the page URL and in parts that are not visible to the user, such as the title and alternative text of images.
Through your keywords, Google and other search engines can access your site's content. Programs called "spiders" go through it and analyze it to check that its content is 100% original. Then, based on this result, your page is classified according to its relevance based on what is called "Page rank": a score given to your website to position it.
There are generic keywords , such as the word “shoes.” The advantage of using them is that they attract a lot of traffic; the disadvantage is that they have a lot of competition because they are used by millions of sites.
But they can be combined with another type of keyword called “long tail” , which are practically sentences, much more specific. These types of phrases attract less traffic but, as they have less competition, they manage to obtain better positioning. For example, “women's shoes in Buenos Aires”.