Google stopped updating PR long ago

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, but this did not affect its consideration when ranking sites. At least, this is what people who are directly related to the company's work say. In 2018, Yandex switched from TIC to a complex indicator IKS, which depends on many factors. In one of the studies conducted last year by Rookee specialists, no dependence was found between the position and IKS, but individual components of this indicator are still important when forming the search results.


As for low-quality sites, Yandex has a very clear understanding of this. Signs of germany email list low-quality sites are even listed in the search engine's official help. Sanctions Both Yandex and Google like to punish dishonest webmasters for their tricks, periodically rolling out all sorts of filters. Perhaps Yandex is more strict in this regard, which has been causing a stir in SEO circles for the past few years.


It is important to understand that different search engines focus on different things, so the types and severity of penalties differ. You can learn more about all the sanctions that currently exist in our article " Search engine filters: a checklist for diagnosing Yandex and Google sanctions ." And in general... It is important to remember that search engines take into account a huge number of factors when ranking, so the results may often be completely different from what was expected, even if you do everything correctly for each search engine.