Facebook uses AI for writing and AI profile image generation
Posted: Sun Jan 19, 2025 10:10 am
Reels Advertising Features
Meta launches new ad formats and features to improve the shopping experience on Facebook and Instagram Reels.
First, Facebook is testing a series of ads that include a main video/image and smaller secondary visuals that allow viewers to swipe to learn about specific products. Second, Reels’ multi-destination carousel ads now direct people to multiple product pages, helping them find items and increase sales. Finally, the “swipe left” feature of Reels afghanistan b2b leads ads allows people to shop quickly and learn about products that interest them.
Meta also launched new Advantage+ Creative tools to help optimize Reels ads and improve campaign performance. Features like automatic templates (which adjust the video to a 9:16 aspect ratio), 3D effects, filters, and enhancements can be applied to make Reels stand out. Additionally, advertisers can now quickly obtain, select and add music to single-image Reels ads when creating campaigns on iOS devices.
Our Take: Advertising series through Reels can help e-commerce brands showcase their products and help service businesses highlight their offerings.
We also like the ability to link individual Reels carousel items to specific landing pages, which is great for selling products. If your ad is focused on one product, you can now send viewers directly to the most relevant page instead of a generic landing page to increase conversion rates.
#6: Other Facebook News
Facebook Stories API
Facebook has launched the Stories API to simplify the process of creating and publishing Stories to public Facebook Pages. With this API, developers, creators, and brands can use their favorite desktop or web application to create Stories and then share them directly to Facebook with a single click.
If the application integrating this API already has an approved permission access level, it does not need to undergo additional review.
Our take: If you're a consultant, freelancer, or agency marketer, this update could make a big difference for clients who don't use Facebook Stories because posting content directly on the platform is too time-consuming. New API makes it easy to schedule stories in your favorite apps.
Facebook may be adding more artificial intelligence to its platform to help users write posts and generate creative content, according to screenshots provided by app researcher Alessandro Paluzzi.
Our take: While the details are unclear, AI-generated content can increase the content and engagement you post on Facebook. However, it’s important to remember that over-reliance on AI can dilute your brand’s authenticity and voice.
While AI can assist creation, it shouldn’t dominate. People want to follow real people online. Building relationships with fans requires expressing authentic personality, which posts that are entirely generated by AI lack that personality. For example, it cannot replicate your personal knowledge of your audience and brand. Use AI sparingly, complementarily, and add those irreplaceable details to your content to make it your own.
Meta launches new ad formats and features to improve the shopping experience on Facebook and Instagram Reels.
First, Facebook is testing a series of ads that include a main video/image and smaller secondary visuals that allow viewers to swipe to learn about specific products. Second, Reels’ multi-destination carousel ads now direct people to multiple product pages, helping them find items and increase sales. Finally, the “swipe left” feature of Reels afghanistan b2b leads ads allows people to shop quickly and learn about products that interest them.
Meta also launched new Advantage+ Creative tools to help optimize Reels ads and improve campaign performance. Features like automatic templates (which adjust the video to a 9:16 aspect ratio), 3D effects, filters, and enhancements can be applied to make Reels stand out. Additionally, advertisers can now quickly obtain, select and add music to single-image Reels ads when creating campaigns on iOS devices.
Our Take: Advertising series through Reels can help e-commerce brands showcase their products and help service businesses highlight their offerings.
We also like the ability to link individual Reels carousel items to specific landing pages, which is great for selling products. If your ad is focused on one product, you can now send viewers directly to the most relevant page instead of a generic landing page to increase conversion rates.
#6: Other Facebook News
Facebook Stories API
Facebook has launched the Stories API to simplify the process of creating and publishing Stories to public Facebook Pages. With this API, developers, creators, and brands can use their favorite desktop or web application to create Stories and then share them directly to Facebook with a single click.
If the application integrating this API already has an approved permission access level, it does not need to undergo additional review.
Our take: If you're a consultant, freelancer, or agency marketer, this update could make a big difference for clients who don't use Facebook Stories because posting content directly on the platform is too time-consuming. New API makes it easy to schedule stories in your favorite apps.
Facebook may be adding more artificial intelligence to its platform to help users write posts and generate creative content, according to screenshots provided by app researcher Alessandro Paluzzi.
Our take: While the details are unclear, AI-generated content can increase the content and engagement you post on Facebook. However, it’s important to remember that over-reliance on AI can dilute your brand’s authenticity and voice.
While AI can assist creation, it shouldn’t dominate. People want to follow real people online. Building relationships with fans requires expressing authentic personality, which posts that are entirely generated by AI lack that personality. For example, it cannot replicate your personal knowledge of your audience and brand. Use AI sparingly, complementarily, and add those irreplaceable details to your content to make it your own.