A converted lead is the one that goes through the entire consumer journey and makes the buying decision. In other words, it is simply the prospect that becomes a customer. The Lead Conversion Rate is a regular element in salespeople’s evaluations and analyses regarding the effectiveness of the employed strategy. Regardless of the number of leads handed to the sales team, its objective is always to convert the largest quantity possible.
For the Lead Conversion Rate to be used with excellence, management must understand the company’s belgium phone number data internal and external factors. This way, it is possible to determine, without guesswork, if the rate is satisfactory or if it is necessary to take action for its optimization. For example, a company that adopts a freemium model — a free service that monetizes through premium subscriptions — may have a lower LCR than one that offers a free trial.
to increase the number of premium subscribers. To calculate the Lead Conversion Rate, follow these steps: find out the number of new customers in a period; find out the number of leads generated in the same period; divide the first figure by the second; multiply the result by 100. 3. Monthly Recurring Revenue (MRR) Most SaaS companies operate under a model where revenue is generated mainly through subscriptions.