strive for.
All concepts used in the Marketing Director KPI should be simple. Avoid ambiguous wording and complex calculations. First, independently evaluate each of the selected indicators. If it seems too low or, conversely, too high, then check whether you have set it correctly. Focus on 4 key indicators when choosing values.
Read also!
"Marketer's KPI - Key Indicators and Accurate Calculation"
Read more
4 Key KPI Indicators what is a loan for Marketing Directors
Indicators reflecting sales growth
They can be used to determine the efficiency of the entire business in a particular industry. These are:
dynamics of the market share that the company occupies in the main segments;
sales growth compared to the same period last year.
Indicators characterizing the profitability of investments
The efficiency of invested funds is determined by the value or dynamic change of indicators that affect the ratio of the profit received to the investment costs.
Indicators showing the level of quality of work with existing and potential clients
That is, they reflect consumer satisfaction with a product or service, the literacy of forming long-term communication with clients, and the speed of response to emerging shortcomings. Track changes in such indicators as:
increase in customer base;
the degree of satisfaction and loyalty of the target audience;
availability of positive reviews and recommendations from clients;
the number of negative reviews about a product (service) and the speed of their processing.
Indicators characterizing the quality of the advertising campaign
With their help, you will be able to evaluate the effectiveness of advertising texts and messages sent, platforms for communication with consumers. Pay special attention to:
the dynamics of the level of knowledge and awareness of the product on the market;
the dynamics of trial purchases among representatives of the target audience;
conversion of contacts with the target audience into real actions/purchases.