Copywriting vs UX Writing: How to Write Good Content in UX Writing

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UX Writing is clearly focused on user experience ; that is, it seeks to shorten the distance between the user/customer and the brand/product. Beyond the fact that the ultimate goal is to increase conversion rates and gain profitability, the core is established in customer satisfaction.

Ultimately, what this technique seeks is to facilitate and make more intuitive the interaction with any interface, understood in a broad sense: a website, an online store, a blog and even the instructions for a package.

Keeping the user at the center
UX Writing is specifically oriented towards the actual user of a digital product or service. In a way, this means that it accompanies those people who have already decided to purchase and use the product.

These are contents developed to facilitate and organize the execution israel whatsapp number database of actions or tasks that are presented to them throughout the practice: their main purpose is to liven up the user's experience.

Be solution oriented
UX Writing texts aim at solutions : it is a type of writing that is technical rather than creative. Making problem solving easier even involves being concise in shaping the message.

User experience content can be creative in format, but its focus should be on the practicalities of using a product or service interface. In short: what is expected to be done there and how, written in the clearest and most organized way possible.

Likewise, the content must be transmitted in an enjoyable way, as a way of maintaining loyalty , and must always be oriented towards improving the user experience at all touch points.