This type of marketing, known as experiential marketing , seeks to establish emotional links between consumers and the products sold by a brand, or even with the brand itself.
There's no doubt that experiential marketing works, and that's why it's the order of the day. It's no wonder that some of the world's best brands have been betting on it for a long time .
If you want to start implementing an free philippine number for whatsapp experiential marketing strategy, keep reading and discover all the details: keys, types, how to apply this type of marketing and some examples of campaigns.
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What is experiential marketing?
Experiential marketing, also known as experience marketing, as we have explained previously, is the type of marketing that aims to create an emotional bond between the product and the consumer at the moment before the purchase, or during the purchase.
For German author Bernd Schmitt , one of the greatest experts in this area of marketing, properly applying this type of strategy leads to emotional involvement and generates pleasure for consumers during the purchase. The objective is to create memorable experiences with one goal: to reach the consumer in a faster and more creative way.
Any strategy that positively stimulates our senses is related to experiential marketing. These strategies usually generate a higher conversion rate, that is, they seek to increase user engagement.
Keys to experiential marketing
To appeal to the feelings and senses of a brand's audience, it is necessary to know the keys to experiential marketing: emotions and technology.