You need to look not only at the number

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of leads, but also at the analytics of the entire campaign. For example, there is a business for which an adequate price for an application is 500 rubles. The contractor conducted a test and brought 10 leads for 10,000 rubles. It turned out that an application costs 1,000 rubles. And again, it seems that the advertiser should be fired.


But if you look at the analytics, you can see that 10 ads were launched at belgium email list 1,000 rubles each. There were no applications for nine ads, and for one - all 10. Total: one lead - 100 rubles, now all that remains is to scale up a successful ad. CPS – the cost of attracting one customer. This is an effective indicator, but it should also be treated with caution.


If you finish the analytics on CPS, you can lose a good contractor, thinking that he is not up to the task. The fact is that in many areas it is the first purchase of a client that costs the business a lot, but the second and subsequent ones are much cheaper. For example, you set the CPS indicator at 1,000 rubles. The contractor attracts customers for 1,200 rubles - it seems that he is not coping.