The first step to start selling on Wildberries is registration. To do this, go to the Wildberries website and fill out the form in the "For suppliers" section. Provide all the required information, such as your company name, tax identification number, contact information, and other details. After submitting your application, you will be assigned a manager who will contact you to confirm your registration.
You will also need to go employment database through the verification process. Prepare all the necessary documents, including an identity card, a certificate of state registration, and bank details. After successfully verifying your information, you will gain access to your personal account on the platform.
Step 2: Preparing Products for Sale
After registering on Wildberries, you need to prepare your products for sale. Here are some key aspects:
- **Assortment selection**: determine what products you want to sell. Research the market to understand what products are in demand among buyers.
- **Pricing**: Set competitive prices, taking into account production costs, delivery costs and Wildberries commissions. Analyze well how competitors price similar products.
Step 3: Create a product card
After defining the assortment, it is necessary to create product cards. This is an important stage, since the correct design of the card influences the buyers' decision to purchase:
- **Product Title**: Use an accurate and descriptive title that includes keywords.
- **Description**: Write a detailed description with all the features, benefits, and special features. Use bullet points to make it easier to understand.
- **Photos**: Upload high-quality images of the product from different angles. It is important that the photos convey all the information about the product and inspire confidence in buyers.
Step 4: Launch Sales
Once your product cards are created and everything is ready, you can start selling. It is important to monitor how your products start selling on the platform.
- **Inventory**: Make sure that product availability is updated in real time. Lack of product can lead to loss of potential customers.
- **Support**: actively work with Wildberries support. If you have any questions or problems with sales, contact the manager for assistance.
Step 5: Customer Acquisition and Marketing
To increase sales, use various marketing tools:
- **Advertising**: Wildberries offers advertising tools to promote products. Consider launching contextual advertising, promotions and special offers.
- **Promotions**: Run discounts and special promotions to attract more customers. This could be a "Super Price" on certain items or temporary sales.
Step 6: Working with reviews and ratings
Customer reviews play an important role in shaping your image on the platform. Encourage customers to leave reviews and actively respond to them. This will help build a good reputation for your store and attract more customers in the future.
Pay attention to negative reviews. Instead of ignoring them, try to respond promptly and resolve any issues that arise. This will show your potential customers that you value their opinion and are willing to improve your services.
Step 7: Analyze and adjust strategy
Once you have launched your sales, regularly analyze your activities. Use analytics tools to evaluate the effectiveness of your advertising campaigns, sales levels, and customer preferences. This will help you determine which products are most in demand and which strategies work best.
Adjust your strategy based on the data you receive. It may be worth reviewing the assortment, updating promotions, or improving customer service.
Conclusion
Selling on the Wildberries platform can be a great way to develop your business and reach a new level. Following this step-by-step instruction and taking into account all the recommendations, you will be able to successfully start and develop on this popular trading platform. Do not forget about constant training and adaptation to changes in the market to remain competitive and attract more and more buyers.
How to start selling on Wildberries
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