Email Marketing: What it is, tools and best practices
Posted: Sun Jan 19, 2025 8:53 am
More than half of the world's population, around 4 billion people, use email marketing on a daily basis. How many times a day do you check your inbox? Email marketing campaigns have become the best formula for customer acquisition and loyalty , and also the most profitable! Its return on investment (ROI) is much higher than other marketing techniques.
Do you want to create truly effective email marketing campaigns? Learn best practices, tools and tips to increase the opening and conversion rates of your emails!
TABLE OF CONTENTS
1. What is email marketing?
2. What is email marketing for?
2.1. Examples of email marketing campaigns for B2B
3.10 Good email marketing practices
4. How to choose your email marketing tool
4.1. The advantages of HubSpot
1. What is email marketing?
Email marketing is one of the most profitable ways to communicate and build france email list customer loyalty. Its strategies use email to establish relationships, promote any product or service or simply inform about the latest developments in the company.
Why do we say that email marketing is profitable? Setting up an email marketing campaign is relatively simple and inexpensive, and also fast! All you need is an appropriate tool for mass mailings, such as HubSpot.
According to a Litmus study, The ROI of email marketing , for every € 1 you spend on email marketing, you receive an average return of € 36.
email marketing
Here are some recent statistics:
According to 80% of professionals, email marketing drives customer acquisition and retention WBR Digital and emarsys
Marketers who use targeted campaigns see a 760% revenue increase . Hubspot
Email open rates from mobile devices have increased by more than 100%
78 % of marketers have seen an increase in email engagement in the past 12 months. Hubspot
2. What is email marketing for?
Email marketing is a powerful tool to attract, educate and retain potential customers in a personal and cost-effective way.
59 % of B2B marketers say email is their biggest source of ROI, ahead of other marketing techniques like social media campaigns. Check out this study by Optinmonster!
email marketing vs social media
But... what is email marketing for?
Email marketing campaigns focus their functions on:
Tracking business opportunities. A reciprocal relationship is generated.
Customer loyalty. The channel par excellence for creating a real and authentic connection between customer and company.
Lead education. In B2B business models, decision-making processes are long and require in-depth knowledge of the product or service until the purchase is made.
Brand recognition
Personalization experience. We can make segmented and personalized shipments according to our buyer persona .
Sending valuable information to our contacts. Downloadable resources, news, articles…
Communications automation. Through lead nurturing, marketing teams reduce their daily efforts and workload.
If you are interested in learning more about marketing automation , we recommend that you attend our next event!
hug automation
2.1 Examples of email marketing campaigns for b2b
Email marketing campaigns for B2B are different from those for B2C, as they are directed at a different buyer persona . In the case of a “business to business” business model, our emails will be directed to professionals or companies. Would you like to know the most common emails in B2B? Before you start, we leave you a guide to learn how to define your Buyer Persona step by step.
Welcome Emails
Welcome emails are automatically triggered when a prospect downloads their first piece of content from your website. It's time for introductions! First impressions are important, which is why welcome emails are one of the most valuable emails and the ones we should pay the most attention to.
Did you know that according to a study by Uplers , welcome emails have four times the open rate and five times the click rate of a regular email? Be concise, think about how you want your potential customers to know you, and communicate that.
TIP: Personalize your email, include your prospect's name and send it from your professional account for a much more human communication. Don't use the corporate account for these emails!
Newsletter
Within email marketing for b2b, the newsletter is the most commonly used email. It is used to inform about the latest news, launches, articles of interest or corporate communications . It is sent monthly and the users who receive it are subscribers. This means that they have previously agreed to receive information from our brand.
Lead Nurturing Sequences
Automate your email marketing! Automated lead nurturing sequences allow you to nurture contacts and build customer loyalty. Digitalization and automation tools like HubSpot have made it easy and simple to activate these sequences.
If you want to know how to do it, I recommend this article: Lead Nurturing in B2B: examples, benefits and tools
Thank you emails or gratitude
Thank you email marketing messages are sent automatically once the user has downloaded content from our website or has performed any other conversion action. In this email we thank the prospect for:
Download a content
Register / participate in a webinar
Subscribe to our newsletter
If you want to see examples and templates for this type of email marketing, we recommend visiting the Really Good Emails website . A platform where you can find the most successful email marketing campaigns according to your sector or email type.
Do you want to create truly effective email marketing campaigns? Learn best practices, tools and tips to increase the opening and conversion rates of your emails!
TABLE OF CONTENTS
1. What is email marketing?
2. What is email marketing for?
2.1. Examples of email marketing campaigns for B2B
3.10 Good email marketing practices
4. How to choose your email marketing tool
4.1. The advantages of HubSpot
1. What is email marketing?
Email marketing is one of the most profitable ways to communicate and build france email list customer loyalty. Its strategies use email to establish relationships, promote any product or service or simply inform about the latest developments in the company.
Why do we say that email marketing is profitable? Setting up an email marketing campaign is relatively simple and inexpensive, and also fast! All you need is an appropriate tool for mass mailings, such as HubSpot.
According to a Litmus study, The ROI of email marketing , for every € 1 you spend on email marketing, you receive an average return of € 36.
email marketing
Here are some recent statistics:
According to 80% of professionals, email marketing drives customer acquisition and retention WBR Digital and emarsys
Marketers who use targeted campaigns see a 760% revenue increase . Hubspot
Email open rates from mobile devices have increased by more than 100%
78 % of marketers have seen an increase in email engagement in the past 12 months. Hubspot
2. What is email marketing for?
Email marketing is a powerful tool to attract, educate and retain potential customers in a personal and cost-effective way.
59 % of B2B marketers say email is their biggest source of ROI, ahead of other marketing techniques like social media campaigns. Check out this study by Optinmonster!
email marketing vs social media
But... what is email marketing for?
Email marketing campaigns focus their functions on:
Tracking business opportunities. A reciprocal relationship is generated.
Customer loyalty. The channel par excellence for creating a real and authentic connection between customer and company.
Lead education. In B2B business models, decision-making processes are long and require in-depth knowledge of the product or service until the purchase is made.
Brand recognition
Personalization experience. We can make segmented and personalized shipments according to our buyer persona .
Sending valuable information to our contacts. Downloadable resources, news, articles…
Communications automation. Through lead nurturing, marketing teams reduce their daily efforts and workload.
If you are interested in learning more about marketing automation , we recommend that you attend our next event!
hug automation
2.1 Examples of email marketing campaigns for b2b
Email marketing campaigns for B2B are different from those for B2C, as they are directed at a different buyer persona . In the case of a “business to business” business model, our emails will be directed to professionals or companies. Would you like to know the most common emails in B2B? Before you start, we leave you a guide to learn how to define your Buyer Persona step by step.
Welcome Emails
Welcome emails are automatically triggered when a prospect downloads their first piece of content from your website. It's time for introductions! First impressions are important, which is why welcome emails are one of the most valuable emails and the ones we should pay the most attention to.
Did you know that according to a study by Uplers , welcome emails have four times the open rate and five times the click rate of a regular email? Be concise, think about how you want your potential customers to know you, and communicate that.
TIP: Personalize your email, include your prospect's name and send it from your professional account for a much more human communication. Don't use the corporate account for these emails!
Newsletter
Within email marketing for b2b, the newsletter is the most commonly used email. It is used to inform about the latest news, launches, articles of interest or corporate communications . It is sent monthly and the users who receive it are subscribers. This means that they have previously agreed to receive information from our brand.
Lead Nurturing Sequences
Automate your email marketing! Automated lead nurturing sequences allow you to nurture contacts and build customer loyalty. Digitalization and automation tools like HubSpot have made it easy and simple to activate these sequences.
If you want to know how to do it, I recommend this article: Lead Nurturing in B2B: examples, benefits and tools
Thank you emails or gratitude
Thank you email marketing messages are sent automatically once the user has downloaded content from our website or has performed any other conversion action. In this email we thank the prospect for:
Download a content
Register / participate in a webinar
Subscribe to our newsletter
If you want to see examples and templates for this type of email marketing, we recommend visiting the Really Good Emails website . A platform where you can find the most successful email marketing campaigns according to your sector or email type.