Influencer Marketing Platforms

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SocialPubli : This is a platform where influencer campaign management is done in a fully automated way. Advertisers upload their campaigns and select the type of influencer profile they are looking for. Influencers, for their part, have access to all the campaigns they fit and accept those that interest them the most.
Brandmanic : Bradmanic is halfway between an agency and a platform. One of the values ​​they offer for influencer marketing is the definition of the most strategic part of the campaign, guiding advertisers on hashtags and the profile of the influencer that best fits them. As a platform, it has reporting software that allows monitoring of the campaign in real time.

Kasitoko : This platform takes influencer marketing a step further by offering an denmark email list AdWords for influencers where everything is automated (even the moment when the influencer publishes the content). The philosophy behind this platform is to use influencers' social media accounts as advertising spaces.

Influencity : This is one of the largest automatic influencer search engines, which has a very useful categorization system. This platform is also starting out with influencer marketing with a multi-channel analytics tool.



Coobis : Although it is considered an influencer marketing platform, Coobis is actually designed for content marketing on blogs and portals. Here, brands pay to distribute their content on certain blogs and media.


Apart from these more generic platforms, there are many other tools and agencies that are more focused on a type of network such as BrandTube or on a specific type of influencer such as Le Guide Noir.

The boom that this type of marketing action is acquiring with an increasing demand has meant that in recent years the number of platforms and agencies that touch influencer marketing has proliferated enormously. It remains to be seen which one best adapts to satisfy the needs that this type of peculiar campaigns entail.