Why adopt an Inbound approach in technology companies?
Posted: Sun Jan 19, 2025 8:39 am
Adopting an Inbound strategy in your technology business means leading it towards an increase in qualified traffic to your website and developing actions with the aim of converting them into customers .
For your own purchasing cycle and complex products
Technology sector firms, with highly specialized and technical products, often have quite long purchasing cycles .
This is the perfect property to attract potential customers with valuable content about the solutions your company can offer to their problems (or even make them aware of those needs), and nurture them to develop relationships of trust .
Because it helps you position yourself and expand in your sector
In addition to generating sales opportunities and potential customers at a usa email list lower cost than with other marketing techniques, increasing conversion rates and ROI, Inbound will help you position your brand through content .
This process is gradual and requires consistency, but it will help you boost interest and commitment to your business, help you expand into new markets and gain greater presence in your sector.
Related reading: In which sectors does Inbound give the best results?
You will combine marketing and sales efforts to take advantage of opportunities
Inbound marketing will allow you to measure practically everything , to know which campaigns and actions are most successful and to be able to replicate them.
Inbound focuses on customers, creating highly targeted campaigns to nurture them through the marketing funnel. But at the end of this process is a salesperson , and the quality of the campaign depends on the salesperson having enough valuable sales opportunities, good contacts, and good information about them to successfully close the sale .
Inbound marketing helps technology companies in their purchasing cycle, to position themselves in the sector and optimize efforts
5 actions to generate sales opportunities in the technology sector with Inbound Marketing
To have a successful digital promotion strategy that translates into better results for the sales team, you must create a specific and detailed action plan , in which you set measurable objectives, scheduled actions to achieve them, and a tailored strategy.
Surely one of your goals is to sell more , and to do so you must create and retain customers. Commercial prospecting is useful, yes, but the sales opportunities that the Internet offers you are immense .
You may be interested in: What is the sales ratio in the industrial and technological sectors?
Here are some tips to help your marketing team get leads and create new business opportunities :
1. Use on-page SEO to optimize your website
As marketing expert Jonathan Pavoni explains to HubSpot , “ your website content should be SEO-friendly, so that it is easier for search engines to see and understand what your page is about” and index it. Start by keeping these 5 points in mind:
The URL of the page
The title of the page (title)
Heading tags (H1, H2, H3…)
Image Alt Tags
Texts
In addition to placing keywords in these areas, you should optimize each landing page for a single keyword, so as not to confuse either search engines or your readers.
Another aspect you should keep in mind is that your website must be a conversion tool . Do you want to know how to make an optimized and useful website? Read this article .
For your own purchasing cycle and complex products
Technology sector firms, with highly specialized and technical products, often have quite long purchasing cycles .
This is the perfect property to attract potential customers with valuable content about the solutions your company can offer to their problems (or even make them aware of those needs), and nurture them to develop relationships of trust .
Because it helps you position yourself and expand in your sector
In addition to generating sales opportunities and potential customers at a usa email list lower cost than with other marketing techniques, increasing conversion rates and ROI, Inbound will help you position your brand through content .
This process is gradual and requires consistency, but it will help you boost interest and commitment to your business, help you expand into new markets and gain greater presence in your sector.
Related reading: In which sectors does Inbound give the best results?
You will combine marketing and sales efforts to take advantage of opportunities
Inbound marketing will allow you to measure practically everything , to know which campaigns and actions are most successful and to be able to replicate them.
Inbound focuses on customers, creating highly targeted campaigns to nurture them through the marketing funnel. But at the end of this process is a salesperson , and the quality of the campaign depends on the salesperson having enough valuable sales opportunities, good contacts, and good information about them to successfully close the sale .
Inbound marketing helps technology companies in their purchasing cycle, to position themselves in the sector and optimize efforts
5 actions to generate sales opportunities in the technology sector with Inbound Marketing
To have a successful digital promotion strategy that translates into better results for the sales team, you must create a specific and detailed action plan , in which you set measurable objectives, scheduled actions to achieve them, and a tailored strategy.
Surely one of your goals is to sell more , and to do so you must create and retain customers. Commercial prospecting is useful, yes, but the sales opportunities that the Internet offers you are immense .
You may be interested in: What is the sales ratio in the industrial and technological sectors?
Here are some tips to help your marketing team get leads and create new business opportunities :
1. Use on-page SEO to optimize your website
As marketing expert Jonathan Pavoni explains to HubSpot , “ your website content should be SEO-friendly, so that it is easier for search engines to see and understand what your page is about” and index it. Start by keeping these 5 points in mind:
The URL of the page
The title of the page (title)
Heading tags (H1, H2, H3…)
Image Alt Tags
Texts
In addition to placing keywords in these areas, you should optimize each landing page for a single keyword, so as not to confuse either search engines or your readers.
Another aspect you should keep in mind is that your website must be a conversion tool . Do you want to know how to make an optimized and useful website? Read this article .