For example, in the case of bulk
Posted: Sun Jan 19, 2025 8:35 am
Keyword shower
We start with keyword brainstorming. Ideally, we should consider the different categories of products or services separately, and not use Google or other search engines at any time.
Now put yourself in the user's shoes and spontaneously write how you think the search would be done on Google.
food products, it could be: bulk food, bulk price, organic food Valladolid, organic product, etc. As many ideas as you can think of.
If you can consult with other people on your team, it will be very helpful, as the suggestions will vary greatly. Don't judge for now whether they are more or less valid.
Once we have completed the list of proposals separated by product or service catego honduras mobile phone number list ries, in which we have discarded the options that for some justified reason do not fit, we can move on to step 3.
3.- Use of tools for volume analysis and to search for related keywords
What do keyword analysis tools offer us?
When you enter your keyword analysis tool, start by searching for the most important keyword you selected. The tool will present you with suggestions related to this keyword.
The tool will present you with the search volume for your keywords. Searching for keywords with high search volume is important, but don't rule out keywords that are highly suited to the product you're working on and perform well in a niche market.
For each word or group of words, you can search for additional keyword suggestions and accept and reject options.
An important criterion when accepting or rejecting options is also the CPC of the words you find.
Some tools have filters that allow you to reject options, for example, all those that include the word Amazon.
After comparing the results obtained in section 2 with those obtained in this section, applying the analysis, ask yourself why there are coincidences or why new words were obtained after using the tool.
By applying the product and customer knowledge acquired in section 1 and common sense, you will be able to establish relationships and draw conclusions.
4.- What is the competition doing?
Let's move on to analyzing the competition. The client will have informed you about the competition, and you will have also found this information when analyzing the search results.
Several of the tools mentioned above can help you study the competition. Here are the points you should consider:
What keywords do they use?
What URLs do you use to rank?
What messages do they advertise with and where do they advertise?
By entering the keywords you are interested in into the analysis tool, you will get the best results in SEO and Google Ads. It is necessary to investigate which keywords are better and worse positioned in the competition. Knowing the strengths and weaknesses of the competition well, we will arrive at better supported keywords.
Analyzing the competition, check if the keywords you analyzed in the previous points match the keywords that position competitors in SEO or Google Ads.
When informing customers about their competition, it is important to be realistic. A small local shop selling clothes online cannot compare itself to Amazon or Zalando.
5.- Beyond keywords
Users do not only find what they are looking for by searching for keywords they type into Google or other search engines.
Voice search is gaining ground as a thriving method. It is estimated that in the US, 50% of searches are done by voice, and it is obvious that this method will experience great growth in the coming years.
Voice searches open up a universe of questions related to our product that we should not discard.
It is interesting to investigate what customers are looking for, in addition to the product. Returning to the example of the organic bulk products store, it is very likely that customers are looking for ways to incorporate superfoods into their dishes, or to find out the properties or health effects of some of the products.
In this case, a recipe blog or a blog with health tips would complement the work done on keyword positioning.
That is why it may be highly advisable to advise your client to create a blog with information related to the products they sell. This way, they will attract potential customers.
To conclude: it is very important to analyse keywords and the competition, but we have the final say. Let's apply common sense so that the user finds all the information they are looking for when they arrive at our website.
At PGR we carry out SEO consultancies especially focused on B2B companies in the ICT Sector that want to improve their positioning in search engines with the aim of generating qualified leads.
We start with keyword brainstorming. Ideally, we should consider the different categories of products or services separately, and not use Google or other search engines at any time.
Now put yourself in the user's shoes and spontaneously write how you think the search would be done on Google.
food products, it could be: bulk food, bulk price, organic food Valladolid, organic product, etc. As many ideas as you can think of.
If you can consult with other people on your team, it will be very helpful, as the suggestions will vary greatly. Don't judge for now whether they are more or less valid.
Once we have completed the list of proposals separated by product or service catego honduras mobile phone number list ries, in which we have discarded the options that for some justified reason do not fit, we can move on to step 3.
3.- Use of tools for volume analysis and to search for related keywords
What do keyword analysis tools offer us?
When you enter your keyword analysis tool, start by searching for the most important keyword you selected. The tool will present you with suggestions related to this keyword.
The tool will present you with the search volume for your keywords. Searching for keywords with high search volume is important, but don't rule out keywords that are highly suited to the product you're working on and perform well in a niche market.
For each word or group of words, you can search for additional keyword suggestions and accept and reject options.
An important criterion when accepting or rejecting options is also the CPC of the words you find.
Some tools have filters that allow you to reject options, for example, all those that include the word Amazon.
After comparing the results obtained in section 2 with those obtained in this section, applying the analysis, ask yourself why there are coincidences or why new words were obtained after using the tool.
By applying the product and customer knowledge acquired in section 1 and common sense, you will be able to establish relationships and draw conclusions.
4.- What is the competition doing?
Let's move on to analyzing the competition. The client will have informed you about the competition, and you will have also found this information when analyzing the search results.
Several of the tools mentioned above can help you study the competition. Here are the points you should consider:
What keywords do they use?
What URLs do you use to rank?
What messages do they advertise with and where do they advertise?
By entering the keywords you are interested in into the analysis tool, you will get the best results in SEO and Google Ads. It is necessary to investigate which keywords are better and worse positioned in the competition. Knowing the strengths and weaknesses of the competition well, we will arrive at better supported keywords.
Analyzing the competition, check if the keywords you analyzed in the previous points match the keywords that position competitors in SEO or Google Ads.
When informing customers about their competition, it is important to be realistic. A small local shop selling clothes online cannot compare itself to Amazon or Zalando.
5.- Beyond keywords
Users do not only find what they are looking for by searching for keywords they type into Google or other search engines.
Voice search is gaining ground as a thriving method. It is estimated that in the US, 50% of searches are done by voice, and it is obvious that this method will experience great growth in the coming years.
Voice searches open up a universe of questions related to our product that we should not discard.
It is interesting to investigate what customers are looking for, in addition to the product. Returning to the example of the organic bulk products store, it is very likely that customers are looking for ways to incorporate superfoods into their dishes, or to find out the properties or health effects of some of the products.
In this case, a recipe blog or a blog with health tips would complement the work done on keyword positioning.
That is why it may be highly advisable to advise your client to create a blog with information related to the products they sell. This way, they will attract potential customers.
To conclude: it is very important to analyse keywords and the competition, but we have the final say. Let's apply common sense so that the user finds all the information they are looking for when they arrive at our website.
At PGR we carry out SEO consultancies especially focused on B2B companies in the ICT Sector that want to improve their positioning in search engines with the aim of generating qualified leads.