GDPR for B2B marketers
Posted: Sun Jan 19, 2025 8:27 am
GDPR, GDPR, GDP… You have probably felt like these four letters have been following you for some time now. You may be right, and there are only a couple of days left until the new data protection law comes into force. Specifically, on May 25th.
Every company operating in the EU will be affected, but marketing professionals in particular . If you are one of them, you must be fully aware of all the details of the new law and thus take full advantage of it. Although it may seem untrue, it is not a threat, on the contrary, it can be a great opportunity... Are you ready?
Before we begin, it is worth briefly defining what the GDPR is and its objectives. The GDPR aims to improve consumer rights by protecting their personal data, as well as the way in which companies process, store and destroy it.
The General Data Protection Regulation imposes new regulations for cambodia email list organisations to protect consumers in terms of the control of their data and the way in which it is protected. The penalties or fines for non-compliance with the GDPR are e-x-tremely high, reaching up to €20 million, yes, as you read!
But what is the EU's aim with this restrictive regulation? The European Union hopes to improve consumer confidence in the digital economy; to make the legal environment in which companies operate simpler and clearer ; to clean up information to discard unnecessary personal data and store valuable data in such a way that it can identify new opportunities to exploit.
As a marketing professional, you probably already have an idea of how this can affect your daily work, right?
- You may be interested in these 9 tools to improve your B2B sales -
As we have mentioned before, every marketer should consider the GDPR as a valuable opportunity , since:
Databases will be simpler, and email marketing will be much more segmented. Under the new law, users will have to give their express consent to receive your commercial information. In addition, you will have to inform them what data is being processed, as well as being able to prove, at any time, that these users have requested to receive news from your company. You may find the increased consent standards a bit cumbersome, which will cause your database to become smaller and smaller… but if these users do not generate engagement, why are you so worried? Now the quality of your database will be exquisite , and therefore, the results of your communications will be much better: you will achieve an increase in click-through, opening rate and interaction ratios in all your email marketing campaigns!
- Discover the power of newsletters in B2B communication -
Complying with the GDPR can be a significant competitive advantage. Any company that complies with its obligations and can demonstrate that it truly treats its customers' personal data with respect and in an ethical manner, ensuring their privacy. This fact can give them a competitive advantage over those that do not guarantee it, providing them with a very good company image .
Greater importance of the marketing department in the organization. If marketing can rise to the new challenge that companies are facing, as well as implement the privacy culture required by the GDPR, it can increase the importance and credibility of the functions and tasks of the members of the marketing department… once and for all!
Every company operating in the EU will be affected, but marketing professionals in particular . If you are one of them, you must be fully aware of all the details of the new law and thus take full advantage of it. Although it may seem untrue, it is not a threat, on the contrary, it can be a great opportunity... Are you ready?
Before we begin, it is worth briefly defining what the GDPR is and its objectives. The GDPR aims to improve consumer rights by protecting their personal data, as well as the way in which companies process, store and destroy it.
The General Data Protection Regulation imposes new regulations for cambodia email list organisations to protect consumers in terms of the control of their data and the way in which it is protected. The penalties or fines for non-compliance with the GDPR are e-x-tremely high, reaching up to €20 million, yes, as you read!
But what is the EU's aim with this restrictive regulation? The European Union hopes to improve consumer confidence in the digital economy; to make the legal environment in which companies operate simpler and clearer ; to clean up information to discard unnecessary personal data and store valuable data in such a way that it can identify new opportunities to exploit.
As a marketing professional, you probably already have an idea of how this can affect your daily work, right?
- You may be interested in these 9 tools to improve your B2B sales -
As we have mentioned before, every marketer should consider the GDPR as a valuable opportunity , since:
Databases will be simpler, and email marketing will be much more segmented. Under the new law, users will have to give their express consent to receive your commercial information. In addition, you will have to inform them what data is being processed, as well as being able to prove, at any time, that these users have requested to receive news from your company. You may find the increased consent standards a bit cumbersome, which will cause your database to become smaller and smaller… but if these users do not generate engagement, why are you so worried? Now the quality of your database will be exquisite , and therefore, the results of your communications will be much better: you will achieve an increase in click-through, opening rate and interaction ratios in all your email marketing campaigns!
- Discover the power of newsletters in B2B communication -
Complying with the GDPR can be a significant competitive advantage. Any company that complies with its obligations and can demonstrate that it truly treats its customers' personal data with respect and in an ethical manner, ensuring their privacy. This fact can give them a competitive advantage over those that do not guarantee it, providing them with a very good company image .
Greater importance of the marketing department in the organization. If marketing can rise to the new challenge that companies are facing, as well as implement the privacy culture required by the GDPR, it can increase the importance and credibility of the functions and tasks of the members of the marketing department… once and for all!