The commercial director must not only define the company's goals, but also formulate a plan to achieve them. To do this, it is necessary to set priorities correctly. In addition, the commercial director must monitor the results of the work done and the efficiency of the tasks.
Formation of the KPI matrix
Therefore, it is necessary to form a monthly report. This document allows you to identify the effectiveness of the chosen strategy, the work of the team, the company. The report is the basis for determining the capabilities of the enterprise and assessing its income.
Defining trade policy
The commercial director must Reason to Choose Our Database Service clearly understand what the consumer wants to receive. That is, he needs to analyze market statistics, the target audience, the product/services of his company. The top manager develops methods for expanding sales in geography, and also monitors the news to quickly learn about innovations. Implementation of the best technologies is an important task, it allows you to increase the efficiency of employees and the company as a whole.
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Alexander Kuleshov
Alexander Kuleshov
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Development of product range and pricing policy
The job responsibilities of the commercial director include developing promotions, discounts and bonus systems. Thus, the top manager is in constant contact with the marketing department (or even manages it). He needs to develop a strategy for increasing product sales.
The commercial director must monitor the activities of competitors. As a rule, a manager of this level is personally acquainted with representatives of other companies, so he has more accurate information than employees who use Internet sources.