Email workflows, what they are and their benefits

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Below we want to talk to you about email workflows as well as some of the benefits they can bring to your business. We hope that this list helps you to get the most out of a technology that, by all accounts, is playing a leading role in some of the most important milestones of digitalisation.

What is a workflow
A workflow is a tool for automating work processes in a company. It is based on the hierarchies and activities that these have and, applied to the marketing sector, it serves to optimize its resources as well as to personalize and accelerate the sales process.

What types of workflow exist?
Below we will discuss the types of workflow that exist based on their functions.

1.- Ad hoc workflow
This is a workflow in which process rules can be created and modified throughout its operations, allowing the rules and criteria of the flow to be altered at any time.

2.- Production workflow
This type of workflow defines the rules that will be followed at work. In fact, it is a type where management is of a fixed type and, therefore, is based on pre-established actions that are known by the employees of a company.

3.- Administrative workflow
Designed for a workflow that is a mix of production and administration workflow . It is a tool where there are tasks that do not have a uniform or unique structure and that is based on repetitive and predictable tasks where there are simple rules to be easily accepted and understood.

What are the benefits of using a workflow?
Now we would like to talk about some of the benefits of using a technology like workflow .

1.- It is a tool to link
A workflow allows us to more efficiently link the subscriptions we have with our company's digital marketing strategies . This can be done for our email marketing campaigns or for newsletter subscriptions.

2.- Generates a more efficient communication flow
When it comes to communication between a company and its customers, a workflow allows guatemala mobile phone number list you to optimize all processes. It does this by keeping you up to date with your customers' needs. If a customer opens an email and hires a service, they could receive a new email after a while to gather information, for example, about their impressions of the service.

3.- Allows you to send a large number of emails simultaneously
A workflow is also a tool that allows us to send messages in bulk without them ending up in the spam folder. In effect, it is about sending them specifically to users according to their needs and interests so that, in this way, they do not follow the same path as spam .

4.- Send relevant content to users at the right time
Taking into account the interests and needs of users, a workflow can send them emails tailored to their own preferences. In this way, these emails become much more effective and a higher conversion rate is achieved.

5.- Increases the productivity of a work team
A workflow automates the entire process of a marketing campaign. A workflow can automatically send marketing emails to your contacts and thus allow you to focus your energies on other relevant areas of your business.

We hope that these lines will help you understand the importance of a workflow in a company. It is a tool that takes a business and its communication with customers to the next level.

PGR has many years of experience in marketing for companies in the ICT sector and can help you implement email workflow in your marketing strategy.