Avoid Overuse of Keyword
Posted: Sun Jan 19, 2025 8:21 am
Gone are the days when you could easily rank your content in search engines by stuffing it with keywords. Nowadays, primary and secondary keywords must be inserted into the text in a balanced and natural way.
They should be present in the different headings of the article structure, but not necessarily in all of them. Therefore, use long-tail and auxiliary keywords within your content to diversify the type of keywords.
The same article can rank in different positions and for different ghana business email list
keywords. Fortunately, there are a large number of plugins, apps and services that can scan articles and measure keyword density in order to improve them.
Optimize Meta Descriptions
Meta descriptions are just as important as the title. They help Google understand more about what a piece of content is about. When keywords are included in the meta description, they will appear in bold in the SERPs.
These short texts should seek to convince and persuade users to click on the link. To achieve a good meta description, the following items must be met:
It must be between 100 and 160 characters.
You need to provide valuable and compelling reasons for users to click on the link. Calls to action are very effective here.
It must have the main keyword incorporated naturally and an auxiliary keyword can be included.
Meta descriptions are crucial for users to decide whether they want to access the page or not when making a choice. In addition, Google looks for other relevance indicators in them to classify your content.
Aim for Good Positioning in SERPs
As we mentioned before, SEO copywriting is the art of attracting people and charming algorithms.
By writing content that is relevant to your target audience and optimized for Google bots, you will be able to position yourself naturally in the SERPs and attract qualified users to your website. This double benefit is the reason why it is important to implement the practices we have seen throughout this article.
They should be present in the different headings of the article structure, but not necessarily in all of them. Therefore, use long-tail and auxiliary keywords within your content to diversify the type of keywords.
The same article can rank in different positions and for different ghana business email list
keywords. Fortunately, there are a large number of plugins, apps and services that can scan articles and measure keyword density in order to improve them.
Optimize Meta Descriptions
Meta descriptions are just as important as the title. They help Google understand more about what a piece of content is about. When keywords are included in the meta description, they will appear in bold in the SERPs.
These short texts should seek to convince and persuade users to click on the link. To achieve a good meta description, the following items must be met:
It must be between 100 and 160 characters.
You need to provide valuable and compelling reasons for users to click on the link. Calls to action are very effective here.
It must have the main keyword incorporated naturally and an auxiliary keyword can be included.
Meta descriptions are crucial for users to decide whether they want to access the page or not when making a choice. In addition, Google looks for other relevance indicators in them to classify your content.
Aim for Good Positioning in SERPs
As we mentioned before, SEO copywriting is the art of attracting people and charming algorithms.
By writing content that is relevant to your target audience and optimized for Google bots, you will be able to position yourself naturally in the SERPs and attract qualified users to your website. This double benefit is the reason why it is important to implement the practices we have seen throughout this article.