Loyalty techniques: Strengthen customer relationships
Posted: Sun Jan 19, 2025 8:11 am
1. Strengthen customer relationships
In today's market where there are so many companies offering almost identical products and services, it has become vital not only to have the ability to attract new customers, but what is much more important: to retain and retain them.
Customer loyalty is the most romantic part of the marketing world, as it focuses on finding ways to win over potential customers and build a long-term relationship with them. Customers will be more receptive to companies that make an effort to go the extra mile and empathize with them. It's easier to keep your customers happy than to attract new ones. You know this well!
clients-distributors-blog
So much money is spent (or should I say, wasted) on trying to attract new customers to a business when all that really needs to be done is keeping current (or existing) customers happy.
Most companies are increasingly making greater efforts to attract customers. According to the American Management Association, 68% of customers abandon a business relationship due to poor service. 90% of lost customers do not even try to contact the company to explain why they abandoned the relationship.
“A loyal customer is one who continues to purchase products and services from a particular brand because their shopping experience has been satisfactory.
2. Customer loyalty techniques
The influence of a satisfied customer can be more decisive if you use these techniques that we propose:
1. Social media is the new “ word of mouth”: Social media is an excellent tool for reaching our target audience. There is no doubt that relational marketing seeks the support of Internet users and currently expands word of mouth in communities such as Facebook, Twitter, Google+, LinkedIn or Instagram.
We have never been more connected than we are today, what was once a case of people sharing a situation with 10 friends, can now be a viral network.
2. Feedback System : There is nothing that serves as a better weapon for loyalty than listening to your own customers. A feedback system, such as a satisfaction survey or simply talking to them, will help you to know first-hand their opinion about the service you are providing them. This feedback can be the trigger to put into practice brilliant ideas for improvement and innovation that they are throwing at you. Listening never did so much good!
For example: If you conduct a survey, some of the questions you could ask your customers are:
Would you recommend our company to a friend?
In what areas do you think we could improve?
3. Testimonials and success stories : It's a good idea to share past success case studies that reveal your company's style of communication and collaboration with its customers, as well as the results they achieved. Testimonials from current and past customers can be used to inform these types of loyalty strategies.
4. Create a Buyer Persona : The Buyer Persona is your ideal customer based on a combination of real data (interviews, surveys, statistics) and a bit of intuition about their behavioral patterns, personal goals, and motivations. You must not forget that when you launch an action of these characteristics you are addressing people.
“Only 44% of professionals really know their potential clients”
How to create Buyer Personas for your company
5. Email marketing : Email marketing is a customer acquisition tool that is similar to the old cold calling technique in traditional marketing. In other words, it is one of the oldest tools in digital marketing, but it is undergoing one of the most interesting transformations in recent years.
Email is one of the most efficient direct marketing methods, both for moving the user to take action, generating a direct response (purchase in the e-commerce, visit to the physical store, download documents from the website, fill out a form, answer surveys, etc.) and strengthening their connection with the brand (loyalty) through personalized and automated communication . As a company that uses the Inbound Marketing strategy, we advise you to read the following article: Inbound Email Marketing: the email you really want to receive .
6. Marketing Automation : If we look at the life cycle of a customer, we see that there is first a process that runs from the first interaction with the brand until the first purchase. Here we can implement automation strategies aimed at achieving this goal: educating the lead and preparing them to buy.
Instead, we have another stage in the life of this client, which is when we build loyalty. Before we talked about relational marketing and now we talk about marketing automation, because we apply automated marketing strategies to manage the relationship with the client. So through these same tools and techniques, we can find formulas that help us understand the user's behavior with a brand, website and e-commerce, on a daily basis. That's why we recommend the following article: Discover automated australia email list marketing strategies to manage the relationship with the client .
The most relevant examples of automation are:
Lead nurturing: a chain of emails that are sent automatically after visitors to a site carry out a specific action.
Lead scoring: This is the procedure used to evaluate the phase of the purchasing process in which each lead in the company's database is located.
customer-loyalty
7. Invest in a CRM (Custom Relationship Management): This is a solution that allows you to obtain high-value information about your customers, which is applicable to the different departments of the company. This way, both sales and marketing departments have relevant data about their customers, as well as a record of activity, a history of the customer's relationship with the company.
For example: Hubspot is Connext 's favorite CRM as it is an easy-to-use sales application that provides the marketing and sales team with the information and tools necessary to adapt to the most modern sales process.
In today's market where there are so many companies offering almost identical products and services, it has become vital not only to have the ability to attract new customers, but what is much more important: to retain and retain them.
Customer loyalty is the most romantic part of the marketing world, as it focuses on finding ways to win over potential customers and build a long-term relationship with them. Customers will be more receptive to companies that make an effort to go the extra mile and empathize with them. It's easier to keep your customers happy than to attract new ones. You know this well!
clients-distributors-blog
So much money is spent (or should I say, wasted) on trying to attract new customers to a business when all that really needs to be done is keeping current (or existing) customers happy.
Most companies are increasingly making greater efforts to attract customers. According to the American Management Association, 68% of customers abandon a business relationship due to poor service. 90% of lost customers do not even try to contact the company to explain why they abandoned the relationship.
“A loyal customer is one who continues to purchase products and services from a particular brand because their shopping experience has been satisfactory.
2. Customer loyalty techniques
The influence of a satisfied customer can be more decisive if you use these techniques that we propose:
1. Social media is the new “ word of mouth”: Social media is an excellent tool for reaching our target audience. There is no doubt that relational marketing seeks the support of Internet users and currently expands word of mouth in communities such as Facebook, Twitter, Google+, LinkedIn or Instagram.
We have never been more connected than we are today, what was once a case of people sharing a situation with 10 friends, can now be a viral network.
2. Feedback System : There is nothing that serves as a better weapon for loyalty than listening to your own customers. A feedback system, such as a satisfaction survey or simply talking to them, will help you to know first-hand their opinion about the service you are providing them. This feedback can be the trigger to put into practice brilliant ideas for improvement and innovation that they are throwing at you. Listening never did so much good!
For example: If you conduct a survey, some of the questions you could ask your customers are:
Would you recommend our company to a friend?
In what areas do you think we could improve?
3. Testimonials and success stories : It's a good idea to share past success case studies that reveal your company's style of communication and collaboration with its customers, as well as the results they achieved. Testimonials from current and past customers can be used to inform these types of loyalty strategies.
4. Create a Buyer Persona : The Buyer Persona is your ideal customer based on a combination of real data (interviews, surveys, statistics) and a bit of intuition about their behavioral patterns, personal goals, and motivations. You must not forget that when you launch an action of these characteristics you are addressing people.
“Only 44% of professionals really know their potential clients”
How to create Buyer Personas for your company
5. Email marketing : Email marketing is a customer acquisition tool that is similar to the old cold calling technique in traditional marketing. In other words, it is one of the oldest tools in digital marketing, but it is undergoing one of the most interesting transformations in recent years.
Email is one of the most efficient direct marketing methods, both for moving the user to take action, generating a direct response (purchase in the e-commerce, visit to the physical store, download documents from the website, fill out a form, answer surveys, etc.) and strengthening their connection with the brand (loyalty) through personalized and automated communication . As a company that uses the Inbound Marketing strategy, we advise you to read the following article: Inbound Email Marketing: the email you really want to receive .
6. Marketing Automation : If we look at the life cycle of a customer, we see that there is first a process that runs from the first interaction with the brand until the first purchase. Here we can implement automation strategies aimed at achieving this goal: educating the lead and preparing them to buy.
Instead, we have another stage in the life of this client, which is when we build loyalty. Before we talked about relational marketing and now we talk about marketing automation, because we apply automated marketing strategies to manage the relationship with the client. So through these same tools and techniques, we can find formulas that help us understand the user's behavior with a brand, website and e-commerce, on a daily basis. That's why we recommend the following article: Discover automated australia email list marketing strategies to manage the relationship with the client .
The most relevant examples of automation are:
Lead nurturing: a chain of emails that are sent automatically after visitors to a site carry out a specific action.
Lead scoring: This is the procedure used to evaluate the phase of the purchasing process in which each lead in the company's database is located.
customer-loyalty
7. Invest in a CRM (Custom Relationship Management): This is a solution that allows you to obtain high-value information about your customers, which is applicable to the different departments of the company. This way, both sales and marketing departments have relevant data about their customers, as well as a record of activity, a history of the customer's relationship with the company.
For example: Hubspot is Connext 's favorite CRM as it is an easy-to-use sales application that provides the marketing and sales team with the information and tools necessary to adapt to the most modern sales process.