Home > Social Media Marketing > How to create engagement with social media
For companies, knowing how to use social media to create engagement is of fundamental importance. With the right social strategy, in fact, it is possible to enhance your brand, strengthen your online reputation and converse with customers, both actual and potential. But what exactly is engagement and how is it obtained?
Engagement, which we can translate as “involvement”, is the ability to create interactions and establish a bond between brand and users.
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In recent years, social media has become the preferred tool for companies to create engagement. The goal is to create a two-way conversation: the company shares content with followers, with the goal of having this content shared and commented on in order to generate a conversation around it.
Using social media effectively to create engagement means increasing the bahrain email list involvement of fans and followers, making them respond to your posts.
Interactions are measured with different actions, based on the various social networks.
On Facebook, engagement is measured by likes, comments and shares
On Twitter, engagement is measured by @replies, retweets and mentions
On LinkedIn, engagement is measured by the number of interactions on a post plus clicks and followers acquired, divided by the number of impressions.
But what’s the best way to use social media to create engagement?
Write an interesting text that can arouse emotional involvement
Condensing a copy that can arouse curiosity and attract the audience into a few characters is a particularly difficult task.
Experts have developed formulas that can make life easier for those who want to publish a post with an engaging text that can generate engagement. Among these, the best-known formula is called PAS: Problem - Agitate - Solve. That is, identify a problem (identify), analyze it (agitate) and finally offer a solution (solve). This one just described is an excellent starting point for creating short copies that can have an emotional impact on the audience.