It is better to form a set of indicators based on the characteristics of the chosen strategy.
It is useful to create a questionnaire and gradually fill it with answers. For example, what is the minimum number of customers that need to be acquired? How will expanding the product range affect profits?
Think over a system of objective indicators that will help to obtain comprehensive answers. Let's imagine that the goal is to increase the useful activity of users. This leads to the question: "What actions can increase the loyalty of the most profitable consumers?" To solve the problem, it is necessary to analyze a number of key parameters (number and frequency of purchases, time spent on the site, etc.). All data can be collected using the Google Analytics service.
Compare the information you receive with what you need. This will help you identify any shortcomings.
A number of auxiliary vnpay data package indicators (customer characteristics, seasonal activity) should not be neglected. Their analysis in combination will help increase overall sales efficiency.
Decide on a methodology for processing indicators to obtain a relevant result.
It is best if the analytical work is carried out by designated specialists who generate regular reports.
Inform your colleagues about the specifics of the marketing strategy you are implementing, trying to involve them in the process.
Try to get your subordinates to present reports in a visual form so that all key parameters are recorded and understandable.
Monitor the effectiveness of indicators: find new ones and cut out those that do not work.
When used correctly, KPIs will become the basis for planning activities aimed at increasing labor productivity, developing strategic and tactical decisions, and gaining a competitive advantage.
Recommendations for choosing KPIs
At the first stage, it is recommended to select 2-3 key parameters and conduct a trial analysis. It is better to start implementing the KPI system as a pilot project. If the results of the work have led to increased efficiency, you can connect other departments and expand the set of key indicators, gradually bringing the system to an optimal state.
Naturally, a specialist appointed by you should be responsible for each area of work (from collecting information to calculating net profit).
Important to know:
The KPI complex should include indicators whose value can be measured in specific units: number of consumers; number of applications; income, etc. Only in this case can you get an objective assessment of the effectiveness of marketing, including event marketing.
Much depends on the competence of the specialist performing the calculations.
Optimally selected coefficients in the KPI structure should contribute to increasing revenues and reducing costs. Making a profit is the main goal of any business project.
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