How to write effective meta descriptions

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For smartphones, only about 50 characters of the description are displayed. In order to convey the contents of the page to users, it is recommended to write important keywords and contents at the beginning. Since anything after 50 characters will not be displayed, write supplementary content that is okay even if not read. Make sure the description is compatible with both PCs and smartphones.

Specify who the article is aimed at
It's important that your meta description is specific to who you're targeting, so users vietnam phone number resource can decide if your article is right for them.

Here is an example of an article about SEO:

Description without a target Introducing SEO measures. Explanation of necessary measures and additional measures
Description to put the target into We will introduce the measures that SEO beginners should take if they don't know where to start with SEO measures. We will also explain additional measures.
By specifically targeting your audience as "for SEO beginners," readers will be more likely to feel that the article is tailored to them, which can lead to an increased click-through rate.

Add a benefit to read the article