Training of marketing specialists
Posted: Sun Jan 19, 2025 6:39 am
Marketing is taught in many educational institutions in full-time and part-time forms. In addition, the profession of a marketer can be obtained remotely in special courses.
Educational institutions
The most popular higher education institutions:
Plekhanov Institute of Economics (Moscow). In addition to basic disciplines, students study corporate marketing, analytical marketing, marketing management of an organization, Internet marketing and e-commerce. Classes are taught by leading domestic and foreign specialists.
Institute of Industry truemoney data package Management RANEPA (Moscow). Students have the opportunity to do an internship in large Russian and foreign companies. The curriculum includes many applied disciplines: marketing research, communications, information marketing systems, brand management, international marketing, etc. In addition, students can choose foreign languages at their discretion - French, German, Chinese, Spanish, Italian.
Saint Petersburg State University of Economics. The training program "Marketing and Brand Management" is in demand. The Marketing Department was founded more than 20 years ago and closely cooperates with foreign educational institutions.
Training of marketing specialists
Courses
The average duration of training is 4-6 months. A huge advantage is that classes are held remotely.
Most popular courses:
Geekbrains.ru. On this educational portal you can get a profession of a marketer "from scratch". All graduates can count on guaranteed help with employment.
The Marketing Education Training Center operates under the auspices of the Netherlands Institute of Marketing (NIMA), which was founded more than 50 years ago. The training focuses on developing practical skills.
Coursera. This online platform offers marketing courses from leading universities and major companies. Students without a marketing background are accepted to the courses.
A marketing specialist who knows how to properly “package” a product will never be out of work. Even if a company does not have a marketer position on its payroll, someone still has to do promotion. According to the largest HR resources, marketers and specialists in related fields are in high demand on the labor market. For example, in Moscow, the share of vacancies for a marketing specialist is 9-10%, and in St. Petersburg – 7%.
There is high competition among marketers. Often interviews (even for entry-level positions) are held in several stages. It is also common to conduct mass interviews, in which several applicants participate simultaneously. It is important to believe in yourself and make every effort to achieve the result. As a rule, the company's top managers are present at the final interview.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Educational institutions
The most popular higher education institutions:
Plekhanov Institute of Economics (Moscow). In addition to basic disciplines, students study corporate marketing, analytical marketing, marketing management of an organization, Internet marketing and e-commerce. Classes are taught by leading domestic and foreign specialists.
Institute of Industry truemoney data package Management RANEPA (Moscow). Students have the opportunity to do an internship in large Russian and foreign companies. The curriculum includes many applied disciplines: marketing research, communications, information marketing systems, brand management, international marketing, etc. In addition, students can choose foreign languages at their discretion - French, German, Chinese, Spanish, Italian.
Saint Petersburg State University of Economics. The training program "Marketing and Brand Management" is in demand. The Marketing Department was founded more than 20 years ago and closely cooperates with foreign educational institutions.
Training of marketing specialists
Courses
The average duration of training is 4-6 months. A huge advantage is that classes are held remotely.
Most popular courses:
Geekbrains.ru. On this educational portal you can get a profession of a marketer "from scratch". All graduates can count on guaranteed help with employment.
The Marketing Education Training Center operates under the auspices of the Netherlands Institute of Marketing (NIMA), which was founded more than 50 years ago. The training focuses on developing practical skills.
Coursera. This online platform offers marketing courses from leading universities and major companies. Students without a marketing background are accepted to the courses.
A marketing specialist who knows how to properly “package” a product will never be out of work. Even if a company does not have a marketer position on its payroll, someone still has to do promotion. According to the largest HR resources, marketers and specialists in related fields are in high demand on the labor market. For example, in Moscow, the share of vacancies for a marketing specialist is 9-10%, and in St. Petersburg – 7%.
There is high competition among marketers. Often interviews (even for entry-level positions) are held in several stages. It is also common to conduct mass interviews, in which several applicants participate simultaneously. It is important to believe in yourself and make every effort to achieve the result. As a rule, the company's top managers are present at the final interview.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: