5 disruptive proposals to improve your B2B in-person events

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Today we want to show you 5 ways to break with the traditional agenda of a B2B in-person event , which will allow you to increase registrations and satisfy attendees.

In reality, when we put together the agenda for a B2B event , we are trying to make the topics we want to cover attractive when we know that they are not always so. So, we are going to try to break with some traditions.

In recent years, we have been experimenting and running events through trial and error because we did not have experience in developing attractive events through online platforms and tools, in hybrid formats and with the inclusion of video. The challenge of attracting participants and remote workers was compounded by the need to provide our events on demand, at the time and date that best suits each participant.

From all this experimentation with hybrid and virtual events , we have been able to extract valuable learnings that will serve us for in-person events. Beyond the old formulas, those responsible for organizing in-person B2B events must think of new structures and use content in a way that maximizes the number of registrants and attendees.

In Conferences less is always much more
According to studies carried out by the American consultancy Impact Point Group on 16 events that took place between July and December 2022, despite the fact that it is recommended that sessions not exceed 45 minutes, the vast majority lasted between one and two hours.

Forty-five minutes is (or rather, should be) always enough to get the key messages and themes across. Of course, keeping interventions to a maximum of 45 minutes requires some discipline, but it is essential to keep attendees engaged and in their seats.

Includes motivational content
The key to a successful event lies in the value we are able to deliver to our georgia mobile phone number list attendees. Our clients like us to talk to them about how they can improve their performance at work, so we must explain to them how our services or products help them in their daily professional life. But if we limit ourselves to offering only this type of content, we are missing opportunities. Developing agendas around our products or services related to work performance is necessary to gain an audience. However, the key to amplifying core content sessions is to complement them with aspirational content that transcends their immediate objectives. We must include stories of extreme success and overcoming related to their field of expertise. This type of content, strategically distributed throughout the event agenda, will provide air and allow attendees to better absorb the main program.

Create a story around the event
Build a story arc that spans the entire event agenda to make it more unique and immersive. Use this story line to create the look, decorate the venue, and create a unique experience for attendees. Think of informational installations, panels, and interactive activities rather than sit-down talks. The fact that each attendee experiences the narrative you’ve created differently is precisely what can make your event a transformative experience. Achieving this requires multiple layers of content and experiences. It also requires freeing attendees from a rigid agenda and encouraging them to adopt a fluid, individualized attitude. While this flexible approach makes event management more difficult, it helps improve the flow of attendees and increases cumulative attendance.