HubSpot and WordPress: The Best CMS for Marketing Teams

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To analyze and contrast both tools, we will break down the most important features that a complete CMS should have.

Data Access
Access to data is essential for any organization, mainly due to the frequent exports of information that are usually made between different systems (CMS, CRM, SEO tools, etc.).

With HubSpot, you can export almost all data from your marketing software, CRM (customer relationship management platform), and CMS. The information you can export is as follows:

Social media messages.
Landing page data.
Keyword information.
Page performance data.
Blog posts.
Website data (HTML, administrator files, sitemap).
Contact lists, companies, leads.
On the other hand, WordPress is an open source tool that western sahara business email list allows free distribution and extensive customization. Users have unrestricted access to their data, including:

Publications.
Pages.
Comments.
Custom fields.
Navigation menus.
Analytics Management
Analytics management and reporting capabilities are crucial to achieving monetization that makes a site profitable. Studying data helps you understand which content is driving traffic and attracting visitors.

HubSpot has an effective analytics software , especially when used in conjunction with its other marketing services. It is integrated into the CMS and offers a comprehensive solution for the entire website.

HubSpot allows you to run SEO campaigns, showing you a list of recommendations and suggestions to improve the SEO positioning of the web platform. You also have the option to create CTAs (calls to action) from the same platform.

WordPress is different: it doesn't include analytics by default. However, the fact that it's open source software means you can find hundreds of useful plugins , including HubSpot's analytics tracking.