98-99% delivery rate (percentage of emails received)
25-40% open rate (percentage of emails opened)
25-40% click through rate (CTR click through rate)
Below we list some best practices to make your email event marketing strategy even more effective.
Include visual elements in your email . 65% of recipients say they prefer aruba email list emails that include photos and images over those with only text.
Don’t use language that is too technical and specific to your industry.
Highlight the value proposition clearly : explain, clearly and immediately, why the event should be attended.
Insert links , for example to your event page.
List event details and most relevant information
Conclude the email with a strong call to action
Extra Tip: Send emails in the morning . CTR can increase by 5%
email marketing
Mobile Marketing
25% of event registrations come from users who use a mobile phone and, if your event page is optimized for mobile devices, mobile conversion increases by 60%: this data alone is enough to make you understand how important it is to integrate your event marketing strategy with your mobile marketing strategy .
To effectively set up your mobile marketing strategy and best promote your event, make sure that the emails you send are optimized to be viewed correctly on mobile devices . Furthermore, it is very useful to send an email containing a QR Code : in this way, users can access the event with extreme convenience, just by showing their cell phone. Remember: simplicity is the key to everything. If you put guests in the position of being able to participate in the event quickly and easily, without long and complicated accreditation procedures, the chances of success are much higher.