Jim Collins suggests following three main principles when building a team:
If in doubt, don't hire, keep looking.
When you know you need to change people, act without delay.
Put your best people in the areas where you have the greatest opportunities, not the greatest problems.
Face the harsh facts, but don't lose faith.
You can't blindly believe in success. Business won't work if you make a wish and release a balloon into the sky. Especially now, due to many circumstances.
Faith allows you to achieve great things. But only when you are not afraid to look the truth in the eye, no matter how harsh it may be. Only then can you make the right decisions.
Use the "hedgehog concept"
Are you a "fox" or a "hedgehog"? A fox knows many different things, a hedgehog knows one thing, but it is very important.
Every day the fox invents rich people data package something new to defeat the hedgehog. And the hedgehog simply perfected the skill of his own defense. He became the best at it. And what are you the best at?
The conclusion is simple – find your uniqueness, develop in this business and become the best. This is the only way to leave a mark in history. Einstein, Darwin, Marx – the greatest “hedgehogs” of humanity.
Image of Einstein the Hedgehog
When a company is staffed by people who are responsible by nature, total control and bureaucracy become things of the past.
"Freedom is not everything, freedom is only half the truth... That is why I propose that the Statue of Liberty on the East Bank be complemented by a Statue of Responsibility on the West Bank.
Viktor Frankl
"Man's Search for Meaning"
Collins suggests this plan:
Create a structure based on freedom and responsibility.
Find the most disciplined and responsible people for the company.
Eliminate tyranny in governance. Tyranny has a good effect, but its effect is limited.
Make a list of things not to do.
The last step was the most unexpected. In fact, the list of things to stop doing is more important than the list of things to do.
Companies that achieved outstanding results eliminated redundant activities using a unique budgeting mechanism . After all, most managers create a budget to decide how much to spend on each activity or to manage costs. It turns out that this approach is counterproductive.
In companies that achieve outstanding results, budgeting is about deciding which activities should be fully funded and which should not be funded at all.
Use technology as accelerators
The main idea of this principle is to competently apply the technologies offered by the time. Even better - carefully select those that will help in the development of the company and become a pioneer in this matter.
"Technology-driven change is nothing new. The question is not what role technology plays, but how different the approach to technology is in the companies that achieve outstanding results from the rest."
For example, we can take the design studio of Artemy Lebedev, which developed its own neural network for creating logos Nikolay Ironov.
Nikolay Ironov
Some may think that the guys are killing their profession with their own hands. Artemy Lebedev himself believes that "the future of design is automation." And this is an excellent example of how to become pioneers in the use of modern technology.
And finally.
"Going from good to great doesn't happen overnight . There's no single step... or magic moment. The process is like a giant flywheel spinning: Once the potential starts working for you, the company enters a period of rapid growth."
This is the book. These are the insights. If there are any special opinions, I will be glad to discuss them in the comments.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
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