Best Practices to Rank Your Website in Different Countries
Posted: Sun Jan 19, 2025 5:01 am
Learn the best practices of international SEO
At this point, it is necessary to have a clear and defined objective: country, language, hybrid, for example. From this, you must choose the structure that most benefits your objective:
URL Structure: ccTLD, Subdomain, Subdirectory, gTLD with Language Parameters, Different Domain
In international SEO, the website structure is a very important point. But do you have to create a website for each country or is it better to do it on a subdomain? Well, here are the possibilities:
Different domains. This refers to creating domain.es, senegal business email list domain.uk, domain.cl, among others. In this case, separate sites are created; that is, each domain is indexed independently.
While it may be easier to implement, this way the website will start with 0 authority in a new country because the link juice and authority of the main domain will not be shared. So, this strategy requires more effort for each domain you have at the SEO level.
As an example, we have the case of TripAdvisor: Spain:, United Kingdom:, Chili:
Subdomains. In this case, subdomains such as es.domain.com, en.domain.com, cl.domain.com are chosen. In this strategy, there is a main domain and a subdomain for each country. However, at the SEO level, it also means multiplying efforts for each subdomain.
An example would be the WordPress website: Spain: https://es.wordpress.com/ , United Kingdom: https://en-gb.wordpress.org/ , Chile: https://cl.wordpress.org/
Subdirectories. This strategy is based on domain.com/es/, domain.com/uk/, domain.com/cl/. Here, the link juice and authority of the main domain are shared. Therefore, when entering a new country, you do not start from scratch and you do not have to multiply your SEO efforts.
This strategy can be more complex to manage and the loading time is slower if not done efficiently. Targeting can be configured through Google Webmaster Tools.
At this point, it is necessary to have a clear and defined objective: country, language, hybrid, for example. From this, you must choose the structure that most benefits your objective:
URL Structure: ccTLD, Subdomain, Subdirectory, gTLD with Language Parameters, Different Domain
In international SEO, the website structure is a very important point. But do you have to create a website for each country or is it better to do it on a subdomain? Well, here are the possibilities:
Different domains. This refers to creating domain.es, senegal business email list domain.uk, domain.cl, among others. In this case, separate sites are created; that is, each domain is indexed independently.
While it may be easier to implement, this way the website will start with 0 authority in a new country because the link juice and authority of the main domain will not be shared. So, this strategy requires more effort for each domain you have at the SEO level.
As an example, we have the case of TripAdvisor: Spain:, United Kingdom:, Chili:
Subdomains. In this case, subdomains such as es.domain.com, en.domain.com, cl.domain.com are chosen. In this strategy, there is a main domain and a subdomain for each country. However, at the SEO level, it also means multiplying efforts for each subdomain.
An example would be the WordPress website: Spain: https://es.wordpress.com/ , United Kingdom: https://en-gb.wordpress.org/ , Chile: https://cl.wordpress.org/
Subdirectories. This strategy is based on domain.com/es/, domain.com/uk/, domain.com/cl/. Here, the link juice and authority of the main domain are shared. Therefore, when entering a new country, you do not start from scratch and you do not have to multiply your SEO efforts.
This strategy can be more complex to manage and the loading time is slower if not done efficiently. Targeting can be configured through Google Webmaster Tools.