Promoting a company website via YouTube
Posted: Sun Jan 19, 2025 4:58 am
Video hostings are actively used by marketers. The most popular platform is YouTube. But such advertising can also be placed on social networks.
According to research by Similarweb, YouTube has up to 35 billion visits per month. Only Google has a better figure. Therefore, a huge and diverse target audience can be reached when promoting any project.
In addition, among all the formats of influence on consumers, videos are the most effective. For example, according to the results of a Wyzowl survey, about 84% of people made a purchase after watching a presentation of a product or service.
The rather liberal policy of issuance formation, which the video hosting algorithms adhere to, leads to the fact that (according to Semrush research) every fifth video comes from channels with less than 1000 subscribers. Thus, despite the high competition in this environment, you can successfully promote the company's website.
Video marketing is also not self employed data package a cheap tool: creating quality content requires the appropriate qualifications, time and money. Attracting subscribers and conversion is not a one-time and quick action. A YouTube channel usually works at the top level of the sales funnel, so you should not expect a quick financial return.
However, skillful use of video advertising by bloggers will help to quickly attract leads to planned events.
At the same time, you should not violate the rules of the YouTube video hosting service. This can result in losing monetization (currently disabled for Russian channels) or getting blocked.
Promotion of the company's website on YouTube
Source: shutterstock.com
The essence of video marketing is to carry out the following activities:
Target audience and niche market analysis. Creating videos at random, without taking into account user wishes and competitor research, is unlikely to lead to positive results.
Formation of the concept, writing the script, organizing the filming, casting the performers, etc.
Designing a selling, attractive cover for a channel and videos, composing interesting, clickable titles.
Search engine optimization activities (selection of keywords for titles, short descriptions and tags).
Finding partners for publishing advertising messages, refining the plan and budget layout.
Evaluation of efficiency. Study of subscriber dynamics, viewing time and depth and many other objective indicators for making timely adjustments to the project.
Setting up and maintaining video advertising.
Factors affecting cost:
Complexity of content creation. Simple talking head videos are much easier and cheaper to produce than costume films with complex plots.
Quantitative and qualitative indicators. A promoted channel with a significant number of comments and subscribers is easier to promote than a newly created project.
Paid methods: Remarketing is video advertising that targets previous visitors to a channel who have left it for some reason.
Outsourcing. Although choosing the services of professionals will cost much more, in terms of efficiency it will be a good alternative to your own efforts, especially if you do not have the necessary level of knowledge and qualifications.
Availability of monetization and direct advertising. Develop and apply affiliate programs. Mutually beneficial cooperation will definitely lead to commercial success.
Download a useful document on the topic:
According to research by Similarweb, YouTube has up to 35 billion visits per month. Only Google has a better figure. Therefore, a huge and diverse target audience can be reached when promoting any project.
In addition, among all the formats of influence on consumers, videos are the most effective. For example, according to the results of a Wyzowl survey, about 84% of people made a purchase after watching a presentation of a product or service.
The rather liberal policy of issuance formation, which the video hosting algorithms adhere to, leads to the fact that (according to Semrush research) every fifth video comes from channels with less than 1000 subscribers. Thus, despite the high competition in this environment, you can successfully promote the company's website.
Video marketing is also not self employed data package a cheap tool: creating quality content requires the appropriate qualifications, time and money. Attracting subscribers and conversion is not a one-time and quick action. A YouTube channel usually works at the top level of the sales funnel, so you should not expect a quick financial return.
However, skillful use of video advertising by bloggers will help to quickly attract leads to planned events.
At the same time, you should not violate the rules of the YouTube video hosting service. This can result in losing monetization (currently disabled for Russian channels) or getting blocked.
Promotion of the company's website on YouTube
Source: shutterstock.com
The essence of video marketing is to carry out the following activities:
Target audience and niche market analysis. Creating videos at random, without taking into account user wishes and competitor research, is unlikely to lead to positive results.
Formation of the concept, writing the script, organizing the filming, casting the performers, etc.
Designing a selling, attractive cover for a channel and videos, composing interesting, clickable titles.
Search engine optimization activities (selection of keywords for titles, short descriptions and tags).
Finding partners for publishing advertising messages, refining the plan and budget layout.
Evaluation of efficiency. Study of subscriber dynamics, viewing time and depth and many other objective indicators for making timely adjustments to the project.
Setting up and maintaining video advertising.
Factors affecting cost:
Complexity of content creation. Simple talking head videos are much easier and cheaper to produce than costume films with complex plots.
Quantitative and qualitative indicators. A promoted channel with a significant number of comments and subscribers is easier to promote than a newly created project.
Paid methods: Remarketing is video advertising that targets previous visitors to a channel who have left it for some reason.
Outsourcing. Although choosing the services of professionals will cost much more, in terms of efficiency it will be a good alternative to your own efforts, especially if you do not have the necessary level of knowledge and qualifications.
Availability of monetization and direct advertising. Develop and apply affiliate programs. Mutually beneficial cooperation will definitely lead to commercial success.
Download a useful document on the topic: