The last year has passed as a series of fixed
Posted: Sun Jan 19, 2025 4:42 am
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This is what we learned at the Meta Marketers event (6 lessons on ads and content) 4
Problems Old and New: Advice from Flexible Minds to Revolutionize the Market
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 5
thoughts have been making their way through the minds of marketers, entrepreneurs, and their customers.
From the explosion of AI in the market to the fall of free tracking south africa consumer mobile number list post-IOS 14 update, through the eternal battle between branding and performance…
Here's how we should react to these issues that, from the most recent to the least, keep us awake at night:
AI as a tool : The common opinion is that “AI will steal our jobs” . But in our case, in particular, this is really unlikely. AI is already used today in many companies and there it plays no other role than that of an assistant. It will be a tool, damn useful of course, but functional only if guided by us. It is important, therefore, that each brand defines an orderly structure to choose which tasks to entrust to AI and which not, organizing in parallel a training program to master the tool.
The new tracking framework : The IOS 14 software update for iPhones has banned the implicit sharing of owner data. This has greatly weakened the data flows managed by platforms whose business model was fully reliant on them, Meta first and foremost. 2023 will be a year in which to focus on the proprietary data that we can collect ourselves and share with each other. We will have to paint the complete picture by enabling the tracking of different micro-data on different channels, and then unite them in a single analysis framework capable of revealing the way forward for improvement.
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 4
Problems Old and New: Advice from Flexible Minds to Revolutionize the Market
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 5
thoughts have been making their way through the minds of marketers, entrepreneurs, and their customers.
From the explosion of AI in the market to the fall of free tracking south africa consumer mobile number list post-IOS 14 update, through the eternal battle between branding and performance…
Here's how we should react to these issues that, from the most recent to the least, keep us awake at night:
AI as a tool : The common opinion is that “AI will steal our jobs” . But in our case, in particular, this is really unlikely. AI is already used today in many companies and there it plays no other role than that of an assistant. It will be a tool, damn useful of course, but functional only if guided by us. It is important, therefore, that each brand defines an orderly structure to choose which tasks to entrust to AI and which not, organizing in parallel a training program to master the tool.
The new tracking framework : The IOS 14 software update for iPhones has banned the implicit sharing of owner data. This has greatly weakened the data flows managed by platforms whose business model was fully reliant on them, Meta first and foremost. 2023 will be a year in which to focus on the proprietary data that we can collect ourselves and share with each other. We will have to paint the complete picture by enabling the tracking of different micro-data on different channels, and then unite them in a single analysis framework capable of revealing the way forward for improvement.