How Does a Content Manager Help Your Business?
Posted: Sun Jan 19, 2025 4:28 am
A content manager is a professional who is dedicated exclusively to content strategy. Using their services will guarantee you a good presence on the web, visibility on social networks and organic positioning in search engines.
It also helps to develop a content plan aligned with the company's commercial objectives, seeking to attract and convert prospects into customers through attractive material designed for buyer personas.
Content Manager KPIs
Content planning is important, but so is analyzing the results to see if vietnam business email list the actions are working or not. The main metrics that a content manager should take into account are:
Traffic. This is a key metric in content marketing . It allows you to know how users reach the content and how many visitors it has.
Bounce rate. Refers to the percentage of users who leave a website after visiting only one page.
Conversion rate. This percentage allows you to identify how many users leave their data after interacting with the brand.
Cost per lead and cost per customer acquisition. Shows the cost of acquiring a lead and the cost of acquiring a customer.
It also helps to develop a content plan aligned with the company's commercial objectives, seeking to attract and convert prospects into customers through attractive material designed for buyer personas.
Content Manager KPIs
Content planning is important, but so is analyzing the results to see if vietnam business email list the actions are working or not. The main metrics that a content manager should take into account are:
Traffic. This is a key metric in content marketing . It allows you to know how users reach the content and how many visitors it has.
Bounce rate. Refers to the percentage of users who leave a website after visiting only one page.
Conversion rate. This percentage allows you to identify how many users leave their data after interacting with the brand.
Cost per lead and cost per customer acquisition. Shows the cost of acquiring a lead and the cost of acquiring a customer.