Actions that in practice coincide with:
Posted: Sun Jan 19, 2025 4:25 am
And, getting to the meat of it all, podcast advertising has the merit of moving listeners to action with incredible ease.
According to Ipsos 2022 data for Italy, in fact, not only do 71% of users remember having listened to advertising messages combined with podcasts, but 50% even took an action after listening to an advertisement in a podcast.
Seeking more information about the brand (22%) ;
Promote the brand through word of mouth with friends and acquaintances (20%) ;
Complete the process with a purchase (15%) .
This data also suggests an increase in spending on Podcast Ads , which, in fact, has occurred.
Spotify itself reports this, with its sri lanka consumer mobile number list world record in terms of listeners, and has built an advertising network that is demonstrating great potential.
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 17
Infographic and related data kindly provided by Spotify.
So much so that it has been possible to filter the major investment niches for the countries that are putting their hands in their wallets on this medium the most:
France , Australia , the United Kingdom and the United States are the main health and fitness stakeholders investing in Podcast Ads;
Germany leads the way in the niche of storytelling and the education that surrounds it ;
In Italy we seem to be particularly interested in personal growth, also linked to spirituality;
Spain is where music lives, so much so that the podcasting market that revolves around that sector is also concentrated there .
In fact, there are several advertisers who are recognizing the power of this medium to scale their business.
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 18
Okay, the style of the graphics is the same. You can tell it always comes from Spotify, right?
While early investors in Podcast Ads were big tech brands, CPG companies, and entertainment giants, 2022 has seen new players enter the field:
According to Ipsos 2022 data for Italy, in fact, not only do 71% of users remember having listened to advertising messages combined with podcasts, but 50% even took an action after listening to an advertisement in a podcast.
Seeking more information about the brand (22%) ;
Promote the brand through word of mouth with friends and acquaintances (20%) ;
Complete the process with a purchase (15%) .
This data also suggests an increase in spending on Podcast Ads , which, in fact, has occurred.
Spotify itself reports this, with its sri lanka consumer mobile number list world record in terms of listeners, and has built an advertising network that is demonstrating great potential.
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 17
Infographic and related data kindly provided by Spotify.
So much so that it has been possible to filter the major investment niches for the countries that are putting their hands in their wallets on this medium the most:
France , Australia , the United Kingdom and the United States are the main health and fitness stakeholders investing in Podcast Ads;
Germany leads the way in the niche of storytelling and the education that surrounds it ;
In Italy we seem to be particularly interested in personal growth, also linked to spirituality;
Spain is where music lives, so much so that the podcasting market that revolves around that sector is also concentrated there .
In fact, there are several advertisers who are recognizing the power of this medium to scale their business.
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 18
Okay, the style of the graphics is the same. You can tell it always comes from Spotify, right?
While early investors in Podcast Ads were big tech brands, CPG companies, and entertainment giants, 2022 has seen new players enter the field: