4. Report the treatment you give to the information

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Previously, you could only leave the button at the bottom of the form. However, now you must provide details on what the data will be used for.

You can do it in different ways, such as:

In verification emails, before the confirm button you can write the uses: newsletter, sending promotions, updates, discounts, etc.
Before the accept button on the form, you can attach a pop-up containing the use you will give to that data.
These clarifications cannot be hidden, on the contrary, you must emphasize that the people who register have finally read and accepted the terms.



Understanding a little more about GDPR
1. What are you looking for?
The GDPR is intended to protect users' data and give them greater control o costa rica mobile phone number list ver how companies use their information. Furthermore, it is not only a benefit-for-people approach, but also a measure taken to generate greater trust in the digital economy.

2. What benefits does it bring to digital marketing?
Building more qualified databases, since your subscribers will be more willing to read the content you send them by accepting terms and conditions.
You will keep your email list clean by removing contacts who do not take any action.
Your brand's branding and trust will increase because you will not be intrusive or invasive.
3. To whom does it apply?
The GDPR applies to all businesses located in the European Union or that handle data of individuals living in a European country.



Companies that use data from European citizens will have to take up this challenge, as will email marketing platforms that will have to contribute to this change and adjust their algorithms to facilitate compliance with the GDPR legal framework. Although these considerations are for the moment only for companies that work with this type of data, this reform will probably inspire other continents or countries to reconsider their cybersecurity policies.

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