Disadvantages of a career in digital marketing

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If you think you're cut out for a job in digital marketing because you love spending time on Instagram, think again. Posting pictures on social media is the smallest detail of digital marketing that you can automate. Everything else is real work.

A global survey of digital marketers showed that 60% of digital marketers spend at least 6 hours a day working on digital strategies, while one in three spends more than 11 hours online. I can agree that this is true. Is it a choice? No, it is a necessity that cannot be compromised.

It is impossible to achieve a balance between work and private life.
Digital marketing never sleeps, which means you'll need to get some sleep colombia whatsapp list you want to do your job properly and get results. Considering the number of hours you'll be spending online, it's pretty clear that it won't be easy to switch off and forget about everything over the weekend.

In fact, the weekend will never be a weekend because you will always have something to do. You will never be able to 100% switch off and be on vacation because you will not be able to ignore the website and social media. There will always be something to do, post, change, edit, respond to or create.

The same goes for the holidays, which are always the busiest time on the internet and social media, meaning that you'll be spending the most time working during those times. If you're not ready for that, a career in digital marketing is definitely not for you.

Many people still don't know what digital marketing is.
Although it is a fast-growing industry full of potential, many are still unfamiliar with digital marketing or are not ready to transition to digital business. This can be a problem when you have your own business and need to find clients who will bring you profit.

This is also a problem if you work for someone else and have to justify the investment and prove ROI, which is very difficult to prove in digital marketing. In addition to being a marketer, you will also have to be a very persuasive negotiator who can convince others of the importance of digital marketing and, along with that, justify the investment to them.

It's not as creative as you might think.
I know, I remember, I mentioned creativity as one of the advantages, but digital marketing itself is not as creative as you might think. Most people think that marketing is all about design, branding, photography, and choosing beautiful images and writing interesting texts. The truth is quite far from that.

Of course, there are certain creative elements that you will work on in digital marketing, but if you want the job done perfectly, then it is clear to you that you cannot be a writer, a photographer, a videographer, a graphic designer, a brand manager, a web designer, and everything else that is important in digital marketing, and do everything with the same quality.

Often, out of necessity, you will do more than you know how to do, but in most cases, you will have graphic designers working for you, as well as web designers, professional photographers and videographers, and everything else you will need on your way to the perfect campaign.

As a digital marketer, you will spend most of your time with your nose in analytics, numbers, charts, statistics, selling the products and services of the brand you work for, and building relationships with customers and audiences. None of that is overly creative, believe me.

It's easy to make a mistake.
A mistake is not the end of the world, but it will be if you don't learn something useful from it. Since digital marketing is a new profession, it has not been sufficiently researched yet, and most digital marketers are guided by the same principles and rules that they set for themselves or read in some online text.

This means that digital marketers often think something will work, but it turns out it won't. Likewise, sometimes you stick to something you know is proven to work, only for Google or Instagram to change their algorithms overnight and your strategy no longer works in the morning.

You start from scratch, discard everything you knew and learned and learn all over again. If you are not prepared to learn, make mistakes, learn from mistakes, experiment which can prove to be very expensive when you invest money in advertising, digital marketing will be a very stressful career.

Digital marketing is a career like any other. It looks polished and attractive from the outside, but the fact is that it's a job like any other. You have to justify the investment and at the end of the day, you have to achieve results. Nothing more, nothing less.