Ways to Strengthen a Technical and Commercial Proposal
Posted: Sun Jan 19, 2025 4:08 am
To increase the likelihood of a successful deal being concluded and that your technical and commercial proposal will be perceived properly, you can use various methods to enhance its effectiveness. Here are some of them:
Research or other studies. Include research or other authoritative analyses related to your product or service. This information can support the value of your offer and ensure the veracity of the information.
Specific facts with support. Provide specific facts and data that support the information: these are considered more persuasive than general statements.
Numerical data. More persuasive job seekers data package and visual than verbal description. Include statistics, figures, and evidence where applicable.
Images, charts, and graphs. Visual elements such as photographs, charts, and graphs can help illustrate key aspects of your proposal. Data visualization can make information more understandable and appealing.
Schemes and graphs in TKP
Source: shutterstock.com
Specific calculations. Provide detailed calculations, especially if your proposal involves financial or technical aspects. The calculations should cover every point of the customer's task.
Tables and graphics: Use these to visually present information about the growth dynamics of various indicators related to your offer.
List of company clients. If your company has a successful track record with famous personalities, include information about them. This can increase trust in you and the product.
Positive reviews from famous clients. If you have positive reviews from famous clients, share them. Testimonials from trustworthy clients can convince potential customers of the reliability of your offer.
Using these boosters in your sales pitch will help convince customers of the value of your product or service.
Common mistakes when preparing a technical and commercial proposal
Preparing a technical and commercial proposal requires attention and avoiding common mistakes that can reduce its effectiveness. It is important to avoid the following mistakes:
Description of a non-competitive offer. Even a sales text will not save the document if the product or service itself does not interest the recipient. Make sure that your product or service is truly competitive.
Sending to uninterested recipients. The technical and commercial proposal should be sent only to those who are truly interested and expect to receive it. Before sending, make sure that the target audience is interested.
Too big. The technical and commercial proposal should be detailed, but not overloaded with information. Try to maintain a balance.
Documents for recording beneficiaries
Source: shutterstock.com
Unaccounted for needs of the target audience. It is important that the content of the text clearly demonstrates how your offer solves the specific problems or tasks of the recipient.
Poor visual design. Do not neglect visual design. Even if the information is correct, if the document is poorly designed, it can negatively affect perception.
Description without proposal. It is important not only to describe the customer's problem, but also to clearly indicate how you propose to solve it, including the time frame and means.
Description of the product without benefits for the customer. Emphasize the benefit that the client or partner will receive from your offer. It is important to emphasize how it meets their needs.
Sending a document to the wrong person. Make sure your proposal is delivered to the person with decision-making authority. Misdirection can lead to unproductive sendings.
When it comes to visual design, the following mistakes should be avoided:
Template. Don't use too standard phrases and cliches. Give your proposal individuality and originality.
Variegation. Avoid excessive use of diverse logos, symbols and design elements. The document should look professional and moderate.
Disrespectful attitude. Always state the addressee and address with respect. A personal and polite approach is important in business.
Egocentricity: Focus on how your offering can solve a problem for a client or partner, not just your own company.
Eliminating these errors and taking into account the recommendations provided will increase the effectiveness of the technical and commercial proposal
Research or other studies. Include research or other authoritative analyses related to your product or service. This information can support the value of your offer and ensure the veracity of the information.
Specific facts with support. Provide specific facts and data that support the information: these are considered more persuasive than general statements.
Numerical data. More persuasive job seekers data package and visual than verbal description. Include statistics, figures, and evidence where applicable.
Images, charts, and graphs. Visual elements such as photographs, charts, and graphs can help illustrate key aspects of your proposal. Data visualization can make information more understandable and appealing.
Schemes and graphs in TKP
Source: shutterstock.com
Specific calculations. Provide detailed calculations, especially if your proposal involves financial or technical aspects. The calculations should cover every point of the customer's task.
Tables and graphics: Use these to visually present information about the growth dynamics of various indicators related to your offer.
List of company clients. If your company has a successful track record with famous personalities, include information about them. This can increase trust in you and the product.
Positive reviews from famous clients. If you have positive reviews from famous clients, share them. Testimonials from trustworthy clients can convince potential customers of the reliability of your offer.
Using these boosters in your sales pitch will help convince customers of the value of your product or service.
Common mistakes when preparing a technical and commercial proposal
Preparing a technical and commercial proposal requires attention and avoiding common mistakes that can reduce its effectiveness. It is important to avoid the following mistakes:
Description of a non-competitive offer. Even a sales text will not save the document if the product or service itself does not interest the recipient. Make sure that your product or service is truly competitive.
Sending to uninterested recipients. The technical and commercial proposal should be sent only to those who are truly interested and expect to receive it. Before sending, make sure that the target audience is interested.
Too big. The technical and commercial proposal should be detailed, but not overloaded with information. Try to maintain a balance.
Documents for recording beneficiaries
Source: shutterstock.com
Unaccounted for needs of the target audience. It is important that the content of the text clearly demonstrates how your offer solves the specific problems or tasks of the recipient.
Poor visual design. Do not neglect visual design. Even if the information is correct, if the document is poorly designed, it can negatively affect perception.
Description without proposal. It is important not only to describe the customer's problem, but also to clearly indicate how you propose to solve it, including the time frame and means.
Description of the product without benefits for the customer. Emphasize the benefit that the client or partner will receive from your offer. It is important to emphasize how it meets their needs.
Sending a document to the wrong person. Make sure your proposal is delivered to the person with decision-making authority. Misdirection can lead to unproductive sendings.
When it comes to visual design, the following mistakes should be avoided:
Template. Don't use too standard phrases and cliches. Give your proposal individuality and originality.
Variegation. Avoid excessive use of diverse logos, symbols and design elements. The document should look professional and moderate.
Disrespectful attitude. Always state the addressee and address with respect. A personal and polite approach is important in business.
Egocentricity: Focus on how your offering can solve a problem for a client or partner, not just your own company.
Eliminating these errors and taking into account the recommendations provided will increase the effectiveness of the technical and commercial proposal