Variety refers to the different types of data available

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Today, companies and businesses have vast amounts of data at their fingertips about their market, their performance, their culture and their consumers.

It is worth clarifying that marketing analytics includes web analytics philippines business email list and digital analytics, but is not synonymous with them. Web analytics, on the one hand, refers only to the universe of web data (sites and pages). Digital analytics, on the other hand, covers data from various interactive channels — including websites and web pages — but also mobile, social networks and others.

Marketing analytics, ultimately, encompasses all data related to marketing actions. In short, it informs the past, analyses the present and guides the future.

Marketing analytics also offers several benefits, such as:

Measure the performance of the strategy.
Stay focused on your goals.
Quantify the ROI of strategies.
Monitor competitors.
Defend strategies.
Understanding why the consumer acts in a certain way.
Increase predictability.
Support decision making.