Once a year, the Internet elite gathers in San Francisco at the Web 2.0 Expo conference to reflect on industry trends, meet the entrepreneurs who will set the pace, and discover the innovations that will send rivers of pixels flowing across the Web in the coming year.
This year, marked by the crisis, the invitation's motto was "The power of less", since its organizer Jim O'Reilly, who is credited, among other things, with having baptized the current amazon data stage of the Internet as web 2.0, thinks that the concentration and intimacy of a meeting with less noise allows for more depth, according to Ezequiel Triviño in Announcements .
“This year we will have fewer attendees and fewer parties, but also fewer half-baked startups and fewer theories that still need to be tested,” said the entrepreneur. “We will have a more interested and engaged audience, more clarity and conciseness, more transformation and more creativity.”
With regard to advertising, the various conferences stressed the importance of the Internet as a new format that has forever displaced a sector of advertising such as classified ads, which will not return to paper after migrating to the Internet.
This annual meeting took place in April in San Francisco and is a showcase for the world of technology and management of new ideas in the field of the network.